Realism, optimized for products
Welcome to a brave new world, one where products are totally portable and can be customized on the fly. These products look, move and feel like the real thing, and are authentic to the point that you’ll be rubbing your eyes in disbelief. At Marxent we don’t just create 3D products, we create simulations of real world models that are virtually indistinguishable from their physical counterparts, and can be rendered in real time for Augmented Reality, Virtual Reality, and WebGL experiences.
Products so real, you’ll need to sit down
Realism requires so much more than attention to a single product model. Breaks in realism and immersion, like blocky mountains or a choppy experience, can ruin the VR experience. We offer hyper-realistic environments in which to nest 3D products and scenes, and our clients can choose anything from a preconfigured bathroom to a film-quality New England shoreline.
Complete 3D modeling services
Marxent offers complete 3D modeling services, with products and environments tailored for limited real-time processing environments such as iOS and current-state VR (Oculus, HTC Vive). Our dedication to realism extends to significant investments in laser scanning and cutting-edge image capture technology that creates accurate surfaces and materials. From sculpting and painting to the building of interactive, optimized 3D models, we work with you to create stunningly realistic 3D products that are even better than the real thing. Our 3D products are dynamic and can be enhanced with everything from product hotspots to pricing details.
Perfection that performs
Our models must perform flawlessly in real time on any device — including underpowered smartphones and tablets. In order to achieve this, we keep the overall amount of data to a minimum and export 3D products based on the end user’s device. How do we do it? Our expert 3D artists use geometry, textures, rigging and optimization techniques that render our 3D models completely indistinguishable from a physical, real-world object.
Marxent is an industry leader in 3D modeling
Realistic 3D modeling requires skilled and experienced artists who are dedicated to the art of realism. In addition to our work with 3D modeling, Marxent is leading the market in laser scanning, image capture, and CAD conversion techniques. Close enough isn’t good enough for the work we do. Our models must be even better than the real thing. They must defy reality.
VisualCommerce™ works for the enterprise
Used by Lowe’s Home Improvement, Simmons Bedding Company, AZEK Building Supplies and Scranton Products, the VisualCommerce™ Augmented Reality and Virtual Reality platform is robust, mature and built for the enterprise. Applications include sales demos, events, service and ecommerce. Publication options include custom branded apps (white label) or integration into an existing mobile app (SDK).