Augmented Reality Catalog – Ballard Designs

VisualCommerce™ powers a shoppable experience with the Ballard Designs AR catalog.
Augmented Reality catalog: Ballard Designs + VisualCommerce™

Ballard Designs sought to bridge the gap of ecommerce with shoppable print.

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Augmented Reality catalog: Ballard Designs + VisualCommerce™

Ballard Designs sought to bridge the gap of ecommerce with shoppable print.

About the Ballard Augmented Reality catalog

The catalog bridged the distance between ecommerce and print with 360-degree product views, an “add to favorites” feature, exclusive content, product reviews and seamless transition from cart to purchase. These features create an interactive experience for customers, allowing them to purchase directly from the AR catalog with the app.

How the app works

The Ballard app enabled the fusion of print and ecommerce. The app seamlessly integrated the functions of online and catalog shopping. Here is how the app works:

  • Download the app for any iOS device
  • Get the Ballard Designs catalog
  • Open the app
  • Hover the iOS device over the catalog
  • Select items to view them in a 360 degrees
  • Use easy “add to cart” features and seamless paths to purchase

VisualCommerce™ bridges print and ecommerce

Marxent’s VisualCommerce™ platform creates a shoppable print transferable to business specific catalogs like PerkinElmer’s medical supply catalog, or other retail catalogs such as clothing, electronics, or appliances. This interactive catalog is fun to use and explore. Add in promotions and social sharing to create a more memorable consumer experience.

Augmented Reality ecommerce benefits and trends

AR for catalogs with VisualCommerce™
Get more information on Augmented Reality for catalogs. Call Beck Besecker at 727.851.9522.
Call us: 727-851-9522

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