About the Ballard Augmented Reality catalog
The catalog bridged the distance between ecommerce and print with 360-degree product views, an “add to favorites” feature, exclusive content, product reviews and seamless transition from cart to purchase. These features create an interactive experience for customers, allowing them to purchase directly from the AR catalog with the app.
How the app works
The Ballard app enabled the fusion of print and ecommerce. The app seamlessly integrated the functions of online and catalog shopping. Here is how the app works:
- Download the app for any iOS device
- Get the Ballard Designs catalog
- Open the app
- Hover the iOS device over the catalog
- Select items to view them in a 360 degrees
- Use easy “add to cart” features and seamless paths to purchase
VisualCommerce™ bridges print and ecommerce
Marxent’s VisualCommerce™ platform creates a shoppable print transferable to business specific catalogs like PerkinElmer’s medical supply catalog, or other retail catalogs such as clothing, electronics, or appliances. This interactive catalog is fun to use and explore. Add in promotions and social sharing to create a more memorable consumer experience.