CASE STUDY: AZEK Visual Configure, Price and Quote App – VisualCommerce™ Web

Stunning 3D views of custom projects built from a complete product catalog and combined with configure, price and quote capabilities that empower buyers with everything they need to make decisions quickly.
See how the AZEK VisualCommerce™ Web app works

Realistic 3D products, smart design tools and more. No plug-in required.

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See how the AZEK VisualCommerce™ Web app works

Realistic 3D products, smart design tools and more. No plug-in required.
Stats & Results
30% Increase in leads vs. their previous 2D web configurator
30% Realized cost savings from sharing 3D assets across channels
Stats & Results
30% Increase in leads vs. their previous 2D web configurator
30% Realized cost savings from sharing 3D assets across channels

What is the AZEK VisualCommerce™ Web Configure, Price and Quote app?

The AZEK Building Products Deck Designer allows shoppers to compose their dream deck in real time through a regular web browser. Users can explore a full catalog of 3D products and 360-degree custom project visualizations. Once they’re done designing, the WebGL app exports a bill of goods for use in estimating their final project cost. AZEK debuted the Unity WebGL-based tool to inspire customers to feel more confident when making decisions about a new deck design.

Using online design tools for lead generation? You should know this

When AZEK Building Products began this project, the company already had a functioning Web-based design tool that they depended on for lead generation. The tool required the installation of a browser plug-in to work and therefore didn’t work on Google Chrome. With 80% of AZEK’s customers using Chrome, the tool was impacting their lead generation efforts.

Unified Commerce: Why AZEK chose VisualCommerce™ Web

AZEK was already using Marxent’s VisualCommerce™ platform to power their mobile Augmented Reality visualization and configuration app. By taking advantage of the same 3D product catalog that they were using in their mobile app, they were able to replace a key lead generation tool with a best-in-class solution that provided unparalleled realism and consistency across applications – and afforded them significant cost savings.

The new AZEK WebGL deck designer maintains all of the functionality of the previous web application, but with vastly improved accessibility, upgraded 3D products and visualizations, and an accurate bill of goods available at the end of the process. Registration is required to use the app and users are able to save multiple designs to share with friends, family or clients. Now nearly 100 percent of their visitors can access their deck designer, increasing their chances of turning shoppers into buyers.

How to plan a deck project using this app

Using the AZEK Build Products Deck Designer Web desktop app, customers can create a deck from template designs or start from scratch. The app accommodates the entire product catalogs for both AZEK and TimberTech brands, including decking, railing, lighting and more. This immersive design experience gives those considering a home improvement project hands-on control of the product demo, and boosts buyer confidence.

  1. Start a new project using preexisting templates or start from scratch
  2. Select products from TimberTech or AZEK brands
  3. Use point and click sizing tools to adjust the dimensions of the deck
  4. Accessorize the new deck to see how furniture and grills will look
  5.  View designs in multiple environments (beach, suburb and forrest)
  6. Link up with local contractors for purchase and installation

AZEK Building Products Deck Designer features

Designed to leverage 3D product catalogs for online lead generation, the AZEK Building Products Deck Designer takes advantage of the best of WebGL to produce a comprehensive shopping experience.

  • Create, revise and save as many designs as you want
  • Print out comprehensive specifications for your designs, including everything you need to start construction
  • 3D diagrams of your deck
  • Required tools list & construction tips
  • Deck part identification glossary
  • Components and materials cut list
  • Connector hardware guide
  • Other materials recommended for the project
  • Installation checklist
  • Future iterations of the app will include more new features including accents, shaping tools, lighting options, upgraded environments, and day and night visualizations.

System requirements

The AZEK Building Products app will work on most modern computers that include the following:

  • Current browser versions of: Chrome, Firefox, Safari, Microsoft Edge
  • Note: Internet Explorer is not supported due to lack of WebGL support
  • 2-Button mouse with scroll wheel recommended

What is VisualCommerce™ Web?

VisualCommerce™ Web is the WebGL-based visual configure, price and quote platform for semi-custom products that works on most browsers without a plug-in. Powered by VisualCommerce™, the 3D virtual products platform and content management system for Augmented and Virtual Reality experiences,VisualCommerce™ Web  pairs realistic, smart 3D products and environments with complex business rules for an unparalleled customer experience. Learn more about VisualCommerce™

 

 

VisualCommerce™ Web
Get more info on VisualCommerce™ Web and how it can work for your business. Call Beck Besecker at 727.851.9522.
Call us: 727-851-9522
Client Testimonial
"Marxent has been our partner throughout the entire journey, from learning our product catalog and building standards to building the app platform itself, and we continue to work closely with them to expand upon the experience and make it even more useful for our customers.”
Julia Fitzgerald, CMO for AZEK Building Products
Stats & Results
30% Increase in leads vs. their previous 2D web configurator
30% Realized cost savings from sharing 3D assets across channels

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