Use mobile Augmented Reality to bridge the divide between traditional and digital media with a surprising and buzz-building campaign.
The Moosejaw X-ray app is an augmented reality experience for Android, iPhone and iPad that allows catalog browsers to see outerwear models in their underwear. The app worked on both the iPad and print versions of the Moosejaw catalog.
Not only did the Moosejaw X-ray app give customers something to talk about, but it also led them to spend more time with the catalog and in turn led to a lift in sales.
- 62 percent increase in sales during the weekend of Black Friday through Cyber Monday.
- 37 percent increase in same period sales.
- 33 percent increase in catalog response rate.
- 650,000-plus downloads and counting.
- 500,000-plus app demo video views.
- 2 million Twitter impressions.
Moosejaw X-ray Viewer was voted the top Augmented Reality app of 2012.