Moosejaw X-Ray Augmented Reality Catalog – Case Study

Moosejaw increases sales 62 percent with an AR catalog that shows outerwear models in their underwear.
Moosejaw Augmented Reality Catalog X-Ray App

The Moosejaw X-Ray Reader brings the AR catalog to life.

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Moosejaw Augmented Reality Catalog X-Ray App

The Moosejaw X-Ray Reader brings the AR catalog to life.
Stats & Results
62% Increase in sales during the weekend of Black Friday through Cyber Monday
33% Increase in catalog response rate
650k+ Downloads -- and counting
2MM Twitter impressions
Stats & Results
62% Increase in sales during the weekend of Black Friday through Cyber Monday
33% Increase in catalog response rate
650k+ Downloads -- and counting
2MM Twitter impressions

The Goal

Use mobile Augmented Reality to bridge the divide between traditional and digital media with a surprising and buzz-building campaign.

The Solution

The Moosejaw X-ray app is an augmented reality experience for Android, iPhone and iPad that allows catalog browsers to see outerwear models in their underwear. The app worked on both the iPad and print versions of the Moosejaw catalog.

The Outcome

Not only did the Moosejaw X-ray app give customers something to talk about, but it also led them to spend more time with the catalog and in turn led to a lift in sales.

  • 62 percent increase in sales during the weekend of Black Friday through Cyber Monday.
  • 37 percent increase in same period sales.
  • 33 percent increase in catalog response rate.
  • 650,000-plus downloads and counting.
  • 500,000-plus app demo video views.
  • 2 million Twitter impressions.

Moosejaw X-ray Viewer was voted the top Augmented Reality app of 2012.

AR for Retail
Get more information on Augmented Reality for retail. Call Beck Besecker at 727.851.9522.
Call us: 727-851-9522
Client Testimonial
"The Marxent Labs team totally gets it. They helped Moosejaw create an extraordinary customer experience at the leading edge of marketing innovation. They understand what it takes to deliver something people will tell ten friends about."
Gary Wohlfeill, Creative Director
Stats & Results
62% Increase in sales during the weekend of Black Friday through Cyber Monday
33% Increase in catalog response rate
650k+ Downloads -- and counting
2MM Twitter impressions

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