Augmented Reality

Augmented Reality
What is Mixed Reality?

What is Mixed Reality? A Q&A with Marxent’s Ken Moser, PhD

Marxent Software Engineer Ken Moser gets real in this exclusive Q&A that goes in depth to explain Mixed Reality.

Unified Commerce

Unified commerce: Win the customer, rule the marketplace | Marxent

Retailers are moving to Unified Commerce, which builds upon the innovations of omnichannel strategy while better unifying the customer experience.

Markerless Augmented Reality

Markerless Augmented Reality: A Q&A with Marxent’s Ken Moser, PhD – Part 1

Markerless AR is suddenly a hot topic, bit what is it and how are developers harnessing its power? Software Engineer Ken Moser, PhD, explains.

Virtual Reality Augmented Reality Technology Trends 2017

5 top Virtual Reality and Augmented Reality technology trends for 2017

Everything you need to know about the top Virtual Reality and Augmented Reality technology trends for 2017.

Augmented & Virtual Reality News

2016: The Year in Review – Augmented Reality & Virtual Reality News and Trends

New hardware, attention-grabbing apps, and an explosion of content made 2016 a breakthrough year for Augmented & Virtual Reality.

NFL Use of AR VR for business

4 ways the NFL scores with Virtual and Augmented Reality, and your business can too | Marxent

What’s good for the NFL can also be great for other businesses, even those that don’t reap billions of dollars in profit per year.

Mixed Commerce - Macy's Closes Stores

Mixed commerce, Macy’s and the new retail reality | Marxent

Mixed Commerce is causing a sea change at America's retailers. With giants like Macy's closing stores, small footprint concepts are all the rage …

Diminished Reality with Ken Moser

Q&A: What is Diminished Reality? R&D Engineer Ken Moser, PhD, explains | Marxent @ Work

Can you separate Diminished Reality from the Virtual or Augmented varieties? Marxent's foremost authority on reality is here to help.

Realism lighting

Realism and lighting: 5 methods for bringing Augmented Reality and Virtual Reality to life | Marxent @ Work

There's more to designing realistic 3D imagery for AR and VR experiences than just seeing the light — you also have to know how to harness it.

Project Tango

Project Tango: 3 ways Google’s new Augmented Reality platform is an upgrade for businesses | Marxent

Google Tango is already compelling enough for businesses to seriously consider how the platform can help cut costs and increase sales.

Pioneers VR

CASE STUDY: How to lead a successful Augmented Reality and Virtual Reality project

Through the hundreds of projects we've done over our 5 years in the industry, we've crafted a recipe for running an AR or VR proof of concept. The PIONEERS framework works - use it!

Visual merchandising ideas

Virtual Reality (and AR) retail visual merchandising ideas: Top 4 reasons AR and VR are made for visual marketing

These four visual merchandising ideas show how Virtual and Augmented Reality are changing the way businesses think about visual marketing.

Augmented Reality Trends for 2016

5 top Virtual Reality & Augmented Reality technology trends for 2016

An explosion in Virtual Reality and Augmented Reality technology, means new trends in hardware, commerce and entertainment. See what's in store for 2016.

IBS 2016: The Lowe's Holoroom and Virtual Reality

IBS 2016: The Lowe’s Holoroom and Virtual Reality for Building Products

At IBS 2016, Marxent will be offering demos of the Lowe's Holoroom, the first Oculus Virtual Reality kitchen and bath design studio.

#SaveTheSamples this holiday season

#SaveTheSamples this holiday season, and we’ll donate to the American Red Cross

We know that you have samples hiding in your house. Share your funny photos with us on Twitter with #SaveTheSamples. For every photo shared, we'll donate to the American Red Cross.

Apple and Augmented Reality: What the Apple Acquisition of Metaio Means

Apple hasn’t shared any details, but this investment is a significant one.

We took VisualCommerce™ to SXSW 2015. Here’s what happened.

Over 4000 people experienced the VisualCommerce™ Virtual Reality Design Studio & Showroom and the Marxent Holodeck™ at SXSW 2015. See what happened.

Walk into the Holodeck™ at SXSW

SXSW is almost here, and the all-new Marxent Holodeck™ Virtual Reality experience is ready to be unveiled. All the final touches are in place, and we can't wait for you to see it.

Visual commerce defined: Beyond Pinterest and Instagram

At Marxent, our definition of visual commerce is a departure from some of the other uses of the phrase. Here are the four most popular definitions for visual commerce.

Oculus Rift: Virtual Reality for Live Events

Oculus Rift: Virtual Reality for live events and experiences has arrived

Virtual Reality is inching us ever-closer to the ultimate immersive, live experience. Learn more about what's in store for VR when it comes to marketing engagement.

Markerless Augmented Reality: A Q&A with Marxent’s Ken Moser, PhD – Part 2

Mixed commerce: 3 ways retailers are transforming the shopping experience | Marxent

Shop with confidence: Mixed commerce builds stronger relationships between retailers and customers | Marxent

SXSW 2015 Virtual Reality: Let us show you our Holodeck™

5 top Virtual Reality & Augmented Reality trends for 2015

10 top Augmented Reality & Virtual Reality head-up display glasses that are actually useful

AR trends: 10 top Augmented Reality apps of Summer 2014

Top 5 Augmented Reality and Virtual Reality games of 2016 (and 2015 and 2014, too)

How much does an AR app cost? | Augmented Reality Bites

Augmented Reality retail apps: 5 elements of effective AR campaigns

5 keys to great 3D art and animation for AR – 3D art expert tips

AR resource guide: What is Augmented Reality?

Top Augmented Reality companies: 5 types of AR companies and how they work

What is Augmented Reality? An Augmented Reality glossary

5 ways to make the best AR apps | Augmented Reality Bites

What is markerless Augmented Reality? | Augmented Reality Bites

Top 5 Augmented Reality trends for 2014

Augmented Reality annual report example with video – Hexagon Solutions

What is microfencing? Get the scoop on proximity marketing

AR interactive displays: SanDisk Augmented Reality + Kinect for Mobile World Congress 2014

Augmented Reality marketing news, trends & technologies update – Spring 2014

Augmented Reality at CES 2014 – 5 must-watch AR video demos

VIDEOS: Augmented Reality for retail has arrived – 5 AR retail trends for 2014

VIDEO: Tickle the love-struck dragon! Super sweet Augmented Reality Valentine’s Day cards + games for kids

5 Qualcomm Vuforia AR Case Studies

Subscribe to our Augmented Reality + Virtual Reality newsletter

5 Augmented Reality books that delight and engage

Augmented Reality games: Google Glass, Oculus Rift are the future of AR games

Augmented Reality marketing: A millennial perspective

Augmented Reality agency demo @ Event Marketing Summit 2013 | Marxent

AR Services: Vuforia AR & Unity 3D Augmented Reality Vendors

Google Glass on SNL: Why wearable computers are hilarious

Qualcomm Vuforia Augmented Reality Showcase features Marxent AR apps

USPS Augmented Reality direct mail promotion; How to save on AR campaigns with the U.S. Postal Service

Augmented Reality campaigns amplify live events

VisualCommerce® – Augmented Reality goes shopping in New York City

Edison Awards 2013 – Marxent Labs’ VisualCommerce®  nominated for innovation award

New! VisualCommerce® – Augmented Reality for print catalog shopping

Exciting news: VisualCommerce® is coming soon

Heineken Augmented Reality app launches

Google Glass: Marketing and Social Impact

Augmented Reality campaigns get people talking

Is a Mobile Augmented Reality App Campaign worth it? MAR campaign apps vs. enterprise apps

Mobile app development for Android and iOS – the Marxent method

Moosejaw ‘Sweaty & Wet’ Augmented Reality app launches

3-D Augmented Reality for retailers from Marxent Labs

Welcome to Marxent Labs an Augmented Reality Company

Interactive circular demo app

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