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What We’re Reading: Daylight Saving Time explained, “Spark,” My Apartamento and much more | Marxent

What We're Reading

Welcome to another edition of What We’re Reading, Marxent’s weekly series featuring staff members highlighting the best articles, videos, music and more they saw over the prior 7 days. This week, those finds included stories from the Time, Business Insider, Forbes, YouTube and many more. Up first, it’s …

The Best Thing We Read This Week …

This weekend marks the end of Daylight Saving Time, as we turn the clocks back an hour and return to what’s known as Standard Time. Everyone knows why we do it, right? It’s because of the farmers! Or, wait, is it because it saves gasoline? Or just saves electricity in general? Um, actually, no. The real reason we turn the clocks back? To sell more golf balls and barbecues. And is there anything more American than that? So remember: Early Sunday morning at 2 a.m., go ahead and roll those digits back to 1 a.m. You’ve earned some extra sleep … unless you have kids. Then it’s more like this:

Daylight Saving Time

The Best Song We Heard This Week …

Marxent Senior Unity Developer Brian Turner was on a West Coast swing recently, which made his ears wander to a specific one-hit wonder from the glorious 1990s. “This week I spent a lot of time in California. For some reason it made me reminisce about the 90s, and Len’s “Steal My Sunshine,” which encapsulates all my feelings about the 1990s almost perfectly.” It also makes us think of the ’90s B-movie classic Go, which included “Steal My Sunshine” on its soundtrack, and which you should check out immediately if you haven’t already.

The Best Book We Read This Week …

Spark Book CoverMarxent Chief Marketing Officer Sonia Schechter is encouraging everyone (but mostly Senior Content Strategist and author of this column, Joe Bardi) that moving around and exercising is good for the brain. “I am reading a book called Spark: The Revolutionary New Science of Exercise and the Brain. It’s is about the connection between exercise and mental acuity (sorry, Joe.) My dad recommended this book to me, I think as a way of explaining why he used to wake me up at 4 a.m. every morning while blasting a TV with the previous day’s news shows and riding a stationary bike directly below my room,” Sonia explains. “I wish that I could get those hours of sleep back, but I do believe in this theory. If you’re feeling sluggish, drop the soda and go for a run! Yes, Joe, I’m talking to you.” Good info, Sonia, though I’m not sure who it’s for really.

But Wait, There’s More …

Sarah Pennington, Marxent’s People Operations Associate (awesome title!), has been doing some peeping into famous people’s apartments. Don’t worry, she’s not breaking any laws. It’s all just part of a cool video series. “NOWNESS is a website that takes a new stance on storytelling through creative videos. One of my favorite series to follow is ‘My Apartamento,’ which takes viewers inside the apartments of some notable people,” Sarah explains. “If you are anything like me and love having your own creative space, then I think some of these videos will resonate with you, or at least inspire you to decorate!” Check out Florence Welch’s Georgian townhouse above, and peek in on more of the series here.

We remain endlessly fascinated by Magic Leap, the South Florida start-up that may or may not have invented a game-changing technology that beams digital images right onto your retinas, creating the illusion that those images are real and in the room with you. Marxent Director of Sales Jeff Morrow shared a Forbes look into the inner workings of the company, which continues to get us excited for the day that this technology — assuming it actually exists at all — is in our hands.

Netflix is coming soon to a cable box near you — provided you have Comcast, of course. Wait, didn’t I get Netflix to get away from the big cable companies?

Is filmmaker Quentin Tarantino nearing retirement? He says yes. “Drop the mic. Boom. Tell everybody, ‘Match that shit,'” Tarantino told the audience at Adobe Max, a creativity conference held by software giant Adobe in San Diego. Say it ain’t so, QT!

Apple somehow managed to net 103.6% of all smartphone profits in the third quarter — pretty amazing when you consider these stats usually only go up to 100. Rest assured, there’s an accounting reason a company can make more than ALL the profit earned in an industry. It’s still weird, but it does make sense.

And Finally …

“It’s not a robot, but it’s still pretty cool!” Says Marxent Software Engineer Ken Moser, who has been filling this space with the coolest bots on earth for  the last few weeks. So what does Ken have for us today? “It’s an article about the inclusion of controlled EM fields to orient particles within standing waves. Which, for this article, is used to mimic a display,” Ken explains. So this technology can give physical form to digital information? Does this mean we’ll all be hopping into Star Trek-style Holodecks soon? “Since sound moves a lot slower than light, I don’t know if this technology will ever create a viable 2D screen replacement, but it could be used to create some really cool moving orbs that’s for sure,” Ken says. We’ll call that a solid “maybe.”

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