Every year, the Auggie Awards recognize the most innovative work in Augmented Reality around the globe at Augmented World Expo. We’re excited to announce that the Lowe’s Holoroom took home the gold for Best Enterprise Augmented Reality Solution of 2015.

Lowe’s Innovation Labs worked with SciFutures to create the vision of an all new customer experience inspired by the world of science fiction, and the concept of the Lowe’s Holoroom was born. Powered by Marxent’s 3D Cloud™ Virtual Reality Design Studio and Showroom, the Lowe’s Holoroom gives buyers the ability to design a room of their dreams, then walk into that room at life-size to experience 3D views on an iPad. Read more about the Auggie Award winners >