Custom apps created by Marxent Labs of Beavercreek allow users to watch a hidden video on Heineken bottle labels, or to “see through” the models’ clothing in a Moosejaw apparel catalog when viewed through a smartphone or tablet.
“It is creating a kind of magical experience for consumers as they interact with brands,” said Barry Besecker, a Wright State University graduate and Tipp City native who co-founded Marxent in 2010 with his brother, Bret, aka “Beck.” Read More
Marxent 4 things D&D taught @BadSEOJoe about working in a #startup https://t.co/Q95WDXisV7 #ThursdayThoughts https://t.co/Npa1xseHjg
Marxent Want a dynamic #VR shopping app that pairs locational flexibility & cost savings w/ endless aisle shopping? https://t.co/4GYpIxw72q #retail
Marxent Why beauty brands are betting on #augmentedreality https://t.co/kcLyNvR8Kg via @Econsultancy #Sephora #OPI #LOreal #retail #MUA