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Mobile Commerce Daily: AZEK builds 3D iPad app for immersive shopping

The Azek Building Products iPad app, powered by VisualCommerce™ enables users to view a realistic 2D or 3D depiction of what their moulding, deck, railing, porch and paver projects will look like once completed. Using a visualization marker such as the cover of any Azek catalog and the iPad app, users can personalize a house and the turn, rotate and zoom in to make sure it is designed the way they want.

“Augmented reality allows consumers to interact with our products in a unique and cool way that hasn’t been done in the building products industry,” said Tim Sandlund, digital marketing manager at Azek, Scranton, PA. Read more >>

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