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TechCocktail: Making Augmented Reality sexy for retailers

When Marxent Labs was commissioned to make an Augmented Reality app everyone would talk about, models in their underwear was an obvious choice.

Their client was Moosejaw, an outdoor equipment store with a catalogue in need of some spicing up. So Marxent created an x-ray app that, when held over the magazine, lets you see beneath the parkas and sweatshirts to the models’ unmentionables.  Read More

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