“Augmented reality has some obvious commercial applications when it comes to visualizing products for shoppers. Marxent has raised a second round of $10 million so that it can create applications for retailers using both augmented reality (AR) and virtual reality (VR).
AR is expected to become a $90 billion industry by 2020, according to Digi-Capital. And it’s not all about games and entertainment. Marxent is creating VR/AR apps for average consumers with its VisualCommerce virtual product platform.
The round was led by Detroit Venture Partners and Stage 1 Ventures, and it brings the total amount invested to date to $14 million.”
Marxent Great article from @RetailProphet on what "experience" truly means in #retail: https://t.co/GPqN0QPDg4 via @BoF #CX #futureofretail
Marxent RT @attdeveloper: 4 things #developers need to know about Markerless #AR - Guest blog by @beckbesecker from @Marxent: https://t.co/cKvdEUug…
Marxent Show off more of your inventory with virtually zero space with a #VR Showroom. #virtualreality #retail… https://t.co/VyD3nVbapD