“Augmented reality has some obvious commercial applications when it comes to visualizing products for shoppers. Marxent has raised a second round of $10 million so that it can create applications for retailers using both augmented reality (AR) and virtual reality (VR).
AR is expected to become a $90 billion industry by 2020, according to Digi-Capital. And it’s not all about games and entertainment. Marxent is creating VR/AR apps for average consumers with its VisualCommerce virtual product platform.
The round was led by Detroit Venture Partners and Stage 1 Ventures, and it brings the total amount invested to date to $14 million.”
Marxent Listen to our new #podcast #InReality, and learn why facts don't change our minds: https://t.co/8tvXqPNa1C via @joebardi @NewYorker #AR #VR
Marxent Know what's on Elon Musk's book list or new #tech @DisneyResearch is building? https://t.co/ZronASnrEy #HT @arstechnica via @joebardi
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