“Augmented reality has some obvious commercial applications when it comes to visualizing products for shoppers. Marxent has raised a second round of $10 million so that it can create applications for retailers using both augmented reality (AR) and virtual reality (VR).
AR is expected to become a $90 billion industry by 2020, according to Digi-Capital. And it’s not all about games and entertainment. Marxent is creating VR/AR apps for average consumers with its VisualCommerce virtual product platform.
The round was led by Detroit Venture Partners and Stage 1 Ventures, and it brings the total amount invested to date to $14 million.”
Marxent Our resident doctor answers the important question - "What is Markerless AR and how does it work?" https://t.co/7bXIlJKJRC #tech #howitworks
Marxent Great to hang out with both the Marxent and @mobilemagnetic teams this weekend for the summer luau! https://t.co/kLJ0bdRZZ3
Marxent Get your new pair of @Nike sneakers using augmented reality in the SNKRS app https://t.co/RE0ZpjcpIv via @luchanglu @DigitalTrends #retail