Marxent Labs, the Detroit Venture Partners-backed startup developing augmented reality technology, has launched a new app with Ballard Designs that allows consumers to use their smartphones to transform print catalogs into an e-commerce shopping experience.
By using image recognition technology, the new app enables expanded product details and reviews, social sharing, and “tap-to-buy” shopping. The app, which is called Ballard+, works with Ballard Designs’ winter 2012 catalog. The collaboration with Ballard Designs is part of a larger deal that Marxent Labs has with Cornerstone Brands. Read More
Marxent Our resident doctor answers the important question - "What is Markerless AR and how does it work?" https://t.co/7bXIlJKJRC #tech #howitworks
Marxent Great to hang out with both the Marxent and @mobilemagnetic teams this weekend for the summer luau! https://t.co/kLJ0bdRZZ3
Marxent Get your new pair of @Nike sneakers using augmented reality in the SNKRS app https://t.co/RE0ZpjcpIv via @luchanglu @DigitalTrends #retail