Marxent Labs, the Detroit Venture Partners-backed startup developing augmented reality technology, has launched a new app with Ballard Designs that allows consumers to use their smartphones to transform print catalogs into an e-commerce shopping experience.
By using image recognition technology, the new app enables expanded product details and reviews, social sharing, and “tap-to-buy” shopping. The app, which is called Ballard+, works with Ballard Designs’ winter 2012 catalog. The collaboration with Ballard Designs is part of a larger deal that Marxent Labs has with Cornerstone Brands. Read More
Marxent [We think it could be a little of both] In #Retail, AR is for Shoppers & VR is for Biz https://t.co/sNjwm97ZtZ @nikkibaird @forbes #ShopTalk
Marxent Building company #culture 1 awesome story at a time: https://t.co/ZgWpSgs848 HT: @gaberiella_ @megrene818 @KRiviello @BadSEOJoe @joebardi
Marxent If you think you can only use #VirtualReality with a headset - think again! #VRwithoutaHeadset… https://t.co/IJqmJvIpRV