Augmented Reality and Virtual Reality for furniture retailers
Marxent’s 3D Cloud™ is the award-winning cloud-based content management system and suite of Augmented and Virtual Reality solutions for furniture retailers. Designed to bring the power and persuasion of Virtual Reality and Augmented Reality to furnishing a home, 3D Cloud™ scales to the enterprise, builds buyer confidence and delivers sales. The world’s most advanced CMS for AR and VR in retail, 3D Cloud™ offers freedom and control to retailers building their own AR or VR apps, along with best-in-class AR and VR applications for those looking to go to market quickly with a proven solution.
- View In Room and Design In Room for Augmented Reality visualization. Works with ARKit and Android.
- 3D Room Designer is the design tool for furniture retailers that works on mobile or with most web browsers — no plugin required.
- VR Showroom is the in-store Virtual Reality showroom that provides endless aisle shopping within a small retail footprint.
Platform capabilities overview
Marxent’s 3D Cloud™ platform is composed of multiple modules that work in concert to deliver client solutions. The 3D Content Workflow system manages creation of product geometry, materials, behavioral data, and assemblies. The content management system manages the created assets, versioning, and compression. The Communications Module manages Level of Detail (LOD), caching, device recognition, and location management. The 360 Render Server manages high-resolution renders, customer projects, and social media deliverables. Finally the Analytics Module manages all users, session, and event data.
The secret sauce of our success is a tight integration of products and solutions through Marxent’s proprietary Content Management System (CMS), which makes it surprisingly easy to manage a client database that features unique business rules and quadrillions of product permutations. By “breaking the bundle” Marxent independently manages a client’s product geometries and textures/materials in a database architecture governed by the applicable product business rules — allowing for products to be configured on the fly. This decoupling of assets allows for the perfect blend of speed and realism.
The other key benefit is scalability. Marxent’s platform can meet the needs of any business regardless of size. The independent management of geometries and textures further simplifies product releases and catalog maintenance, allowing for large or small changes to be implemented with relative ease. Our “create once, use anywhere” philosophy of 3D products means that once it exists, the 3D models Marxent creates can be used in whatever solutions Herman Miller ultimately decides to utilize them in. Future possibilities include: 3D Room Planners, 360 Cloud Rendering Services, Augmented Reality applications, and In-store Virtual Reality Showroom installations.
3D Cloud™ has it covered: Apple ARKit, Google ARCore, HTC Vive and more
When you’re planning a Virtual Reality or Augmented Reality project, it’s tempting to lead with a specific device strategy. From HTC Vive and HoloLens to Apple’s new ARKit SDK, the market is flooded with exciting AR and VR technologies to test. Using VR Showroom to power your Augmented Reality and Virtual Reality experiences future-proofs your 3D content investment, ensuring that what you create now can be reused in any application that calls for 3D content. Once your 3D products have been loaded into the 3D Cloud™ content management system, they can be exported into AR/VR experiences across platforms. We offer app templates and support for Apple ARKit, HTC Vive, Microsoft HoloLens, YouTube 360, Samsung GearVR, Google Daydream, Oculus Rift, Google Cardboard, and any other technology or head-up display that comes to market.
The product visualization platform for AR and VR
Marxent’s 3D Cloud™ empowers furniture retailers and manufacturers with realistic 3D product catalogs viewed through Augmented and Virtual Reality visualization tools. A full-featured 3D virtual reality design studio and showroom, our product visualization platform gets large-scale and semi-custom furniture into the hands of prospective customers without the costs, complications and physical limitations of tangible samples and floor models. Using Markerless Augmented Reality and Virtual Reality, 3D Cloud™ enables virtual 3D product visualization, customization and configuration to create an emotional, connected sales experience.
Industry-leading 3D content and file management for virtual product
Transform rigid, bandwidth-hungry 3D models into flexible, featherlight and dynamic virtual product catalogs that are created once and deployable to any device or app. With 3D Cloud™, virtual products can be shared and managed independently and with multiple levels of detail for both repurposing and future-proofing. 3D Cloud™ enables efficient, scalable upload and distribution of 3D media files that are cross-platform compatible, supporting iOS, Android and HMD/Samsung GearVR and all emerging HUD and AR technologies.
Visualization and configuration for high-consideration and semi-custom products
3D Cloud™ virtual product catalogs enable a new level of mass customization, inspiring a blend of buyer confidence and creativity. Compose virtual products into scenes, configure assembled products with snap-and-click wizards, and interact with real product features for realistic feedback, including features like opening and soft-closing doors, turning lights on and off, pressing buttons to facilitate an animation, or turning dials and knobs.
Think big, start small
3D Cloud™ is the only robust AR/VR platform that scales to fit your needs. Whether it’s a View In Room AR application or a full in-store VR showroom installation, 3D Cloud™ apps and solutions bolster buyer confidence and drastically reduce returns. With flexibility and an efficient time-to-market, 3D Cloud™ makes it easy to upgrade to a complete 3D inventory of products.
3D Cloud™ works for the enterprise
Used by Macy’s, Office Depot, Ashley Furniture, AZEK Building Products and others, Marxent’s 3D Cloud™ is robust, mature and built for the enterprise. Applications include sales demos, events, service and ecommerce. Publication options include custom branded apps (white label) or integration into an existing mobile app (SDK).