3D Cloud™
The AR/VR Retail Platform for Home Furnishings

Not sure where to start with Augmented or Virtual Reality? 3D Cloud™ makes it quick and easy to implement any 3D furniture retail strategy.
Omnichannel AR and VR that just works

3D Cloud™ is the omnichannel Augmented Reality and Virtual Reality platform that puts 3D configuration and visualization however, wherever your customers shop.

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Omnichannel AR and VR that just works

3D Cloud™ is the omnichannel Augmented Reality and Virtual Reality platform that puts 3D configuration and visualization however, wherever your customers shop.

Augmented Reality and Virtual Reality for furniture retailers

Marxent’s 3D Cloud™ is the award-winning cloud-based content management system and suite of Augmented and Virtual Reality solutions for furniture retailers. Designed to bring the power and persuasion of Virtual Reality and Augmented Reality to furnishing a home, 3D Cloud™ scales to the enterprise, builds buyer confidence and delivers sales. The world’s most advanced CMS for AR and VR in retail, 3D Cloud™ offers freedom and control to retailers building their own AR or VR apps, along with best-in-class AR and VR applications for those looking to go to market quickly with a proven solution.

  • View In Room and Design In Room for Augmented Reality visualization. Works with ARKit and Android.
  • 3D Room Designer is the design tool for furniture retailers that works on mobile or with most web browsers — no plugin required.
  • VR Showroom is the in-store Virtual Reality showroom that provides endless aisle shopping within a small retail footprint.

Platform capabilities overview

Marxent’s 3D Cloud™ platform is composed of multiple modules that work in concert to deliver client solutions. The 3D Content Workflow system manages creation of product geometry, materials, behavioral data, and assemblies. The content management system manages the created assets, versioning, and compression. The Communications Module manages Level of Detail (LOD), caching, device recognition, and location management. The 360 Render Server manages high-resolution renders, customer projects, and social media deliverables. Finally the Analytics Module manages all users, session, and event data.

The secret sauce of our success is a tight integration of products and solutions through Marxent’s proprietary Content Management System (CMS), which makes it surprisingly easy to manage a client database that features unique business rules and quadrillions of product permutations. By “breaking the bundle” Marxent independently manages a client’s product geometries and textures/materials in a database architecture governed by the applicable product business rules — allowing for products to be configured on the fly. This decoupling of assets allows for the perfect blend of speed and realism.

The other key benefit is scalability. Marxent’s platform can meet the needs of any business regardless of size. The independent management of geometries and textures further simplifies product releases and catalog maintenance, allowing for large or small changes to be implemented with relative ease. Our “create once, use anywhere” philosophy of 3D products means that once it exists, the 3D models Marxent creates can be used in whatever solutions Herman Miller ultimately decides to utilize them in. Future possibilities include: 3D Room Planners, 360 Cloud Rendering Services, Augmented Reality applications, and In-store Virtual Reality Showroom installations.

3D Cloud™ has it covered: Apple ARKit, Google ARCore, HTC Vive and more

When you’re planning a Virtual Reality or Augmented Reality project, it’s tempting to lead with a specific device strategy. From HTC Vive and HoloLens to Apple’s new ARKit SDK, the market is flooded with exciting AR and VR technologies to test. Using VR Showroom to power your Augmented Reality and Virtual Reality experiences future-proofs your 3D content investment, ensuring that what you create now can be reused in any application that calls for 3D content. Once your 3D products have been loaded into the 3D Cloud™ content management system, they can be exported into AR/VR experiences across platforms. We offer app templates and support for Apple ARKit, HTC Vive, Microsoft HoloLens, YouTube 360, Samsung GearVR, Google Daydream, Oculus Rift, Google Cardboard, and any other technology or head-up display that comes to market.

The product visualization platform for AR and VR

Marxent’s 3D Cloud™ empowers furniture retailers and manufacturers with realistic 3D product catalogs viewed through Augmented and Virtual Reality visualization tools. A full-featured 3D virtual reality design studio and showroom, our product visualization platform gets large-scale and semi-custom furniture into the hands of prospective customers without the costs, complications and physical limitations of tangible samples and floor models. Using Markerless Augmented Reality and Virtual Reality, 3D Cloud™ enables virtual 3D product visualization, customization and configuration to create an emotional, connected sales experience.

Industry-leading 3D content and file management for virtual product

Transform rigid, bandwidth-hungry 3D models into flexible, featherlight and dynamic virtual product catalogs that are created once and deployable to any device or app. With 3D Cloud™, virtual products can be shared and managed independently and with multiple levels of detail for both repurposing and future-proofing. 3D Cloud™ enables efficient, scalable upload and distribution of 3D media files that are cross-platform compatible, supporting iOS, Android and HMD/Samsung GearVR and all emerging HUD and AR technologies.

Visualization and configuration for high-consideration and semi-custom products

3D Cloud™ virtual product catalogs enable a new level of mass customization, inspiring a blend of buyer confidence and creativity. Compose virtual products into scenes, configure assembled products with snap-and-click wizards, and interact with real product features for realistic feedback, including features like opening and soft-closing doors, turning lights on and off, pressing buttons to facilitate an animation, or turning dials and knobs.

Think big, start small

3D Cloud™ is the only robust AR/VR platform that scales to fit your needs. Whether it’s a View In Room AR application or a full in-store VR showroom installation, 3D Cloud™ apps and solutions bolster buyer confidence and drastically reduce returns. With flexibility and an efficient time-to-market,  3D Cloud™ makes it easy to upgrade to a complete 3D inventory of products.

3D Cloud™ works for the enterprise

Used by Macy’s, Office DepotAshley Furniture, AZEK Building Products and others, Marxent’s 3D Cloud™  is robust, mature and built for the enterprise. Applications include sales demos, events, service and ecommerce. Publication options include custom branded apps (white label) or integration into an existing mobile app (SDK).

3D Workflow

Content Inport
Scanning Support
Source Material Tracking
Asset Export
Thumbnail Generation
Asset Batching
Content Conversion Tools
Mesh Imports
Material Imports
Composition Behavior Tools
Product Assembly Tools
Device QA Tools
Job Management
Order Creation & Management
Task & Queue Management
Approvals & Status Management
Product Categories
Role-Based Access
Administrator Features
Auditing Features
Metadata Management

3D Cloud & CMS

Unlimited 3D Products
Behavioral Data Management
Unity Rendering SDK
Level of Detail (LOD) Management
Asset History & Revisions
Asset Auto Compression
Asset Auto Scaling
Remote Catalog Management
Unlimited User Project Storage
Local Caching
Store Cache Server
Web Analytics & BI Tools
Hardware Agnostic
Single Sign-On
Independent Geos
Reusable Textures
Reusable Materials
Android SDK
VR Networking
Recover Project
Variable Colliders
Procedural Countertops
Procedural Floors
Procedural Baseboards
Procedural Sink Cutouts
Procedural Show Molding
Procedural Crown Molding
Mounting Capability
Permanent Mount
Procedural Mounting
Editable Assemblies
Procedural Ceilings
Compose on Ceiling
Global Illumination
Floor Plan Library
3rd Party Content Access
Content Subscription
Role-Based Interfaces

Search & Inspiration

Style Kits
Style Quizes
Inspirational Photos
User Generated Content
Inspirational 3D Rooms
Search by Product Names
Search by Product ID
Search by Color
Search By Style
Mood Boards
Personalized Suggestions
Visual Merchandising
Product Filters
Product Hotspots
Signature Designs
Add All To Room
How-To Video
Design Tips
Tranding Designs

Design Room Planner

Measurement Ruler/Guides
Staging Accessories
Annotate Objects
Global Style Changes
Select Paint and Tiling
Object Collision and Rules
Auto Object Alignment
Auto-Snapping Via Business Rules
Procedural Floors, Counters
Guided Design
Change Finish In Scene
Angled Walls
Pony Walls
Duplicate Object
Copy Objects
Move, Delete In Scene
Create Multiple Rooms
Design Rules
View Alternates
Product Suggestions
Product Restrictions
Create Elevations
2D, 3D, Walking Views
Upload Layout
Room Capture Via AR
Copy Floor Plan
Auto Save
Draw Space
Floor & Wall Layering
Edit Floor Plan in 3D
Room Templates
Paint Pallet
Customize Wall Height
Swap Product Types
Move product
Rotate Product
Delete Product
Wall-To-Wall Dragging
Auto Fit
Auto Fill
Snap To Grid
Design Wizards
Tile Patterns
Paintable Structures
Wall Textures (Brick, Drywall)
Rounded Portals
Curved Walls
Undo Action
"Will It Fit" Calculator
Product Dimentions
Lock Items For Moving
Place Doors
Place Windows
Place Portals
Change Door Swings
Change Skybox
Create Floor Plan From Spec
Entryway Conflict

Augmented Reality

View Single Product
Place Multiple Products
Wall Placement
Create Floor Plan App
Photo Capture
Deep Linking SDK
Lighting Editor

Visualization & Sharing

Mirror Project on Monitor
View in VR
Multi-User With Real-Time Edits
Real-Time Lighting
Navigate Design
Magic Window Navigation
Create Snapshot/Photos
Create 360 Panoramic
Product Animations
Product Highlights
Compare Rooms
User Project Portal
Camera Top View
Camera In-Room View
Social Sharing SDK
Make Project Publish
Day/Night Lighting
Replay Project Creation
Multi VR Headsets
Navigation Boundaries
Design In VR
Create Design Team
Version A Project
See Pro Suggestions
Before & After

Purchasing & Integration

Calculate Materials
Budget Calculator
Calculate Non-Visible Objects
Export BOM
Save Project
Share Project
Regional Pricing
Resolve To SKU
Copy Project
Save Favorites
Print BOM
Calculate Surfaces
Installation Instructions
Customer Profile
Chat Help
Consult An Expert
Checkout Online
Appointment Setting
Checkout In-Store
Delivery Instructions
Re-Marketing Tools
REST Services & APIs
Variable Pricing
Designer Access
Universal Login
Push Notifications
Product Reviews
Quote Projects
Project Look Up


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