3D Cloud™:
VR for Homebuilders

From sales center to design center, 3D Cloud™ VR Showroom is built to power growth for homebuilders, offering hyper-realistic virtual floor plans paired with real-time customization and configuration.
From sales center to design center - 3D Cloud™ VR Showroom

See how VR Showroom and 3D Cloud™ are changing the floor plan selection and design studio customization process for major homebuilders.

main image

From sales center to design center - 3D Cloud™ VR Showroom

See how VR Showroom and 3D Cloud™ are changing the floor plan selection and design studio customization process for major homebuilders.

From sales center to design studio, meet the first Virtual Reality showroom designed for homebuilders

3D Cloud™ is the award-winning cloud-based content management system and suite of Augmented and Virtual Reality solutions for homebuilders. A proven solution designed to bring the power and persuasion of Virtual Reality and Augmented Reality to home sales, 3D Cloud™ AR and VR experiences is the perfect tool for the sales center — where VR can be used for model walkthroughs and feature demos — and the design center — where they can show off unlimited options and customizations.

3D Cloud™ offers a complete range of products that instill confidence in homebuyers, helping them get more of what they want in a home and increasing post-sale satisfaction. Which solution is right for you?

  • VR Showroom is the in-store Virtual Reality showroom that provides endless options from within a sales center or design studio.
  • 3D Room Designer is the configure, price and quote tool that works on mobile and with most standard web browsers.

The product visualization platform for AR and VR

Marxent’s 3D Cloud™ makes it possible for homebuilders to offer a realistic Virtual Reality house tour viewed through powerful AR and VR visualization tools. A fully-featured 3D virtual reality design studio and showroom, our 3D Cloud’s visualization platform gets multiple models, floor plans and feature upgrades in front of prospective homebuyers without the costs, complications and physical limitations of building multiple model homes or having hundreds of material swatches and samples on hand. Using Markerless Augmented Reality and Virtual Reality, 3D Cloud™ enables virtual 3D product visualization, customization and configuration to create an emotional, connected sales experience.

Luxury homebuilder Toll Brothers is one example of a company that is harnessing Marxent’s 3D Cloud platform to bring Endless Aisle product visualizations to the homebuilding industry:

Why homebuilders choose 3D Cloud™

  • The 3D Cloud™ Content Management System (CMS) can handle an almost unlimited number of products and product permutations. For homebuilders, this means being able to show off more than just two or three model homes built in a new community. Builders can also offer a more complete selection of finishes and options to customers, broadening sales across a wider range of products, while still reducing the need for a huge physical showroom thanks to 3D products that only take up space on a computer.
  • 3D products are great, but they have to be photo-realistic to work in place of physical samples. 3D Cloud™ uses high-resolution renders to deliver a level of realism that will have your clients scratching their head and wondering where the real world ends and the digital one begins.
  • It just works — no matter which hardware platform you prefer. Apple’s iOS and ARKit SDK, Android and ARCore, WebGL, HTC Vive, Oculus Rift, Samsung Gear VR, Google Daydream, and others are all supported by VisualCommerce. Why lock yourself into one platform? With 3D Cloud™ for homebuilders, there’s a wide range of options and the choice is yours.

3D Cloud™ works for homebuilders

Used by Toll BrothersAshley Furniture, and AZEK Building Products, 3D Cloud™ suite of products platform is robust, mature and built for homebuilders. Publication options include custom branded apps (white label) or integration into an existing mobile app (SDK).

3D Room Designer

Mobile “in-store” or "in-home" AR sales visualizers
Web-based 3D configuration and visualization
Pre-built scenes with options to view alternate finishes, textures, and options
Consumer or contractor-focused 3D “CPQ” design solution
Supports entire product catalogs and complex business rules
Bonus: White-label editions for channel partners

VR Showroom

In-store 3D space configuration and virtual reality visualization
Fast and engaging tablet-based design experience and VR “test drive” Bonus: Publish for at-home use
Accelerates sales and increases basket size
Bonus: Publish as a consumer app for "at home" access

Devices + Technologies

Apple ARKit/iOS/iPad
HTC Vive
Samsung GearVR
Microsoft Hololens
Oculus Rift
YouTube 360


Toll Brothers Robern Ashley Furniture Lowe's
Contact Us

Get started today

separator with arrow

*Required field

**We never sell or share your email address. See our
Privacy Policy for more detail.

Thank you for contacting Marxent.
We'll be in touch soon.

Contact Us