Augmented Reality glasses have a vast number of useful applications in real-world scenarios. Wearable AR will fundamentally simplify the actions of everyday life. Three categories where I see huge potential for Google Glass and other Mobile Augmented Reality glasses include tasks, engagement and discovery, and military and communications.
Who will use Augmented Reality glasses?
There are three distinct audiences emerging that we expect to engage with consumer wearable Augmented Reality devices:
In their infancy, apps were seen by a majority of consumers as games and utilities that were cool or fun to use. Now apps have become a necessity for many consumers and businesses. Many present-day smartphone and tablet users would state that they simply cannot comprehend how they functioned in their lives B.A. (“Before Apps”… yes, I said it).
Google Glass and Oculus Rift – I’m in!
As soon as I can get my hands on a pair of Google’s Glass and Oculus Rift headsets, I’ll be sporting them around town. Oculus Rift has been gaining an incredible amount of support by the user community. I would be more likely to wear the Google headset in public, but the feeling of complete immersion that is provided by the wide field of view in the Oculus Rift headset will set the bar for AR.
I think that the most engaging and jaw-dropping AR experiences will be best experienced through Oculus-like headsets running specially designed software and games that truly make the user “believe” and truly experience this new reality.
Augmented Reality glasses: Marketing and social impact
AR will help to redefine the social and marketing spaces by allowing virtual content and virtual sharing mechanisms to exist outside of the physical (and printed) world. This allows an entirely new level of digital exclusivity and gives developers a way to offer personalized, custom content to users based on their locations, interests, social networks, or simply by allowing them to “explore” the world.
If you’re interested in learning more about how to engage audiences with Augmented Reality, contact Beck Besecker or call 727-851-9522
Still learning about AR? Check out some cool Augmented Reality video examples in our portfolio.
Vince Kilian is an Augmented Reality app developer at Marxent Labs.
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