Augmented Reality

Keep up with the latest in Augmented Reality, iOS ARKit and Android ARCore news and views. Augmented Reality is changing the way people interact, shop, search and more, and Marxent is at the forefront of it all.
Augmented Reality
ARCore vs. ARKit

ARCore: Google goes head to head with Apple’s ARKit

ARCore promises to bring markerless AR experiences to a wide range of Android devices, but will that be enough to overcome Apple's head start?

ARCore vs. ARKit

ARCore: Google goes head to head with Apple’s ARKit

ARCore promises to bring markerless AR experiences to a wide range of Android devices, but will that be enough to overcome Apple's head start?

Augmented Reality Retail

Augmented Reality for Retail: 9 things to know before building an ARKit or ARCore app

Planning to build an Augmented Reality retail app for your business? Here's 9 things retailers need to know before getting started.

Augmented Reality Retail

Augmented Reality for Retail: 9 things to know before building an ARKit or ARCore app

Planning to build an Augmented Reality retail app for your business? Here's 9 things retailers need to know before getting started.

Augmented Reality Retail

Augmented Reality for Retail: 9 things to know before building an ARKit or ARCore app

Planning to build an Augmented Reality retail app for your business? Here's 9 things retailers need to know before getting started.

ARCore vs. ARKit

ARCore: Google goes head to head with Apple’s ARKit

ARCore promises to bring markerless AR experiences to a wide range of Android devices, but will that be enough to overcome Apple's head start?

ARKit Demos

7 Sweet Apple ARKit Demos & the Countdown to iOS11

Developers have been working with Apple's ARKit, and the resulting demos have us counting the days until iOS11's September release.

Virtual Reality Retail: Free eBook

Free eBook: The Retail Innovators Guide to AR & VR

How to collaborate with even the most skeptical colleagues to bring retail tech innovations to market.

Markerless Augmented Reality Roundup

Markerless Augmented Reality:
Everything you need to know

Markerless Augmented Reality remains a mystery to some, but that's changing. Here's everything you need to know about this breakthrough tech.

Ikea

Ikea, ARKit, Amazon and 6 keys to winning with Augmented Reality for retail

Ikea is the first major retailer to build an Apple ARkit app. Here's everything you need to know about how to do the same.

ARKit

Deep Dive: Apple’s ARKit a “game changer” for Augmented Reality

Apple's ARKit made a big splash this week, with analysts calling it a "game changer" and "the most revolutionary thing at WWDC."

Markerless AR Furniture Preview

SLAM, GPS, Multi-Camera? 6 keys to
choosing an AR solution

There's plenty of confusion around Markerless Augmented Reality, with different technologies competing to do the same thing. But there is a difference …

Amazon furniture retail

Disrupting Furniture Retail: Amazon, Augmented Reality and More

Amazon leads an exciting group of companies using Augmented and Virtual Reality to invent the future of e-commerce furniture retail.

What is Mixed Reality?

What is Mixed Reality? A Q&A with Marxent’s Ken Moser, PhD

Marxent Software Engineer Ken Moser gets real in this exclusive Q&A that goes in depth to explain Mixed Reality.

Unified Commerce

Unified commerce: Win the customer, rule the marketplace

Retailers are moving to Unified Commerce, which builds upon the innovations of omnichannel strategy while better unifying the customer experience.

Markerless Augmented Reality

Markerless AR: Q&A with Ken Moser, PhD – Part 1

Markerless AR is suddenly a hot topic, bit what is it and how are developers harnessing its power? Software Engineer Ken Moser, PhD, explains.

Virtual Reality Augmented Reality Technology Trends 2017

5 top Virtual Reality and Augmented Reality technology trends for 2017

Everything you need to know about the top Virtual Reality and Augmented Reality technology trends for 2017.

Augmented & Virtual Reality News

2016: The Year in Review – Augmented Reality & Virtual Reality News and Trends

New hardware, attention-grabbing apps, and an explosion of content made 2016 a breakthrough year for Augmented & Virtual Reality.

Project Tango

Project Tango: 3 ways Google’s new Augmented Reality platform is an upgrade for businesses

Google Tango is already compelling enough for businesses to seriously consider how the platform can help cut costs and increase sales.

#SaveTheSamples this holiday season

#SaveTheSamples this holiday season, and we’ll donate to the American Red Cross

We know that you have samples hiding in your house. Share your funny photos with us on Twitter with #SaveTheSamples. For every photo shared, we'll donate to the American Red Cross.

Markerless AR: Q&A with Ken Moser, PhD – Part 2

4 ways the NFL scores with Virtual and Augmented Reality

Mixed commerce: 3 ways retailers are transforming the shopping experience

Mixed commerce builds retailer-customer relationships

Mixed commerce, Macy’s and the new retail reality

Q&A: What is Diminished Reality? R&D Engineer Ken Moser, PhD, explains

Realism and lighting: 5 methods for bringing Augmented Reality and Virtual Reality to life

CASE STUDY: How to lead a successful Augmented Reality and Virtual Reality project

Virtual Reality (and AR) retail visual merchandising ideas: Top 4 reasons AR and VR are made for visual marketing

5 top Virtual Reality & Augmented Reality technology trends for 2016

IBS 2016: The Lowe’s Holoroom and Virtual Reality for Building Products

Apple and Augmented Reality: What the Apple Acquisition of Metaio Means

We took VisualCommerce™ to SXSW 2015. Here’s what happened.

Walk into the Holodeck™ at SXSW

Visual commerce defined: Beyond Pinterest and Instagram

SXSW 2015 Virtual Reality: Let us show you our Holodeck™

5 top Virtual Reality & Augmented Reality trends for 2015

Oculus Rift: Virtual Reality for live events and experiences has arrived

10 top Augmented Reality & Virtual Reality head-up display glasses that are actually useful

AR trends: 10 top Augmented Reality apps of Summer 2014

Top 5 Augmented Reality and Virtual Reality games of 2016 (and 2015 and 2014, too)

How much does an AR app cost? | Augmented Reality Bites

Augmented Reality retail apps: 5 elements of effective AR campaigns

5 keys to great 3D art and animation for AR – 3D art expert tips

AR resource guide: What is Augmented Reality?

Top Augmented Reality companies: 5 types of AR companies and how they work

What is Augmented Reality? An Augmented Reality glossary

5 ways to make the best AR apps | Augmented Reality Bites

What is markerless Augmented Reality? | AR Bites

Top 5 Augmented Reality trends for 2014

AR annual report example – Hexagon Solutions

What is microfencing? Get the scoop on proximity marketing

AR interactive displays: SanDisk Augmented Reality + Kinect for Mobile World Congress 2014

Augmented Reality marketing news, trends & technologies update – Spring 2014

Augmented Reality at CES 2014 – 5 must-watch AR video demos

VIDEOS: Augmented Reality for retail has arrived – 5 AR retail trends for 2014

VIDEO: Tickle the love-struck dragon! Super sweet Augmented Reality Valentine’s Day cards + games for kids

5 Qualcomm Vuforia AR Case Studies

Subscribe to our Augmented Reality + Virtual Reality newsletter

5 Augmented Reality books that delight and engage

Augmented Reality games: Google Glass, Oculus Rift are the future of AR games

Augmented Reality marketing: A millennial perspective

Augmented Reality agency demo @ Event Marketing Summit 2013 | Marxent

AR Services: Vuforia AR & Unity 3D Augmented Reality Vendors

Google Glass on SNL: Why wearable computers are hilarious

Qualcomm Vuforia AR Showcase features Marxent apps

USPS AR direct mail promotion

Augmented Reality campaigns amplify live events

VisualCommerce® – Augmented Reality goes shopping in New York City

Edison Awards 2013 – Marxent Labs’ VisualCommerce®  nominated for innovation award

New! VisualCommerce® – Augmented Reality for print catalog shopping

Exciting news: VisualCommerce® is coming soon

Heineken Augmented Reality app launches

Google Glass: Marketing and Social Impact

Augmented Reality campaigns get people talking

Is a Mobile Augmented Reality App Campaign worth it? MAR campaign apps vs. enterprise apps

Mobile app development for Android and iOS – the Marxent method

Moosejaw ‘Sweaty & Wet’ Augmented Reality app launches

3-D Augmented Reality for retailers from Marxent Labs

Welcome to Marxent, an Augmented Reality Company

Interactive circular demo app

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