Augmented Reality

Keep up with the latest in Augmented Reality, iOS ARKit and Android ARCore news and views. Augmented Reality is changing the way people interact, shop, search and more, and Marxent is at the forefront of it all.
Augmented Reality
Sell A Scene, Not A Sofa

3D Product Strategy: “Sell a Scene, Not a Sofa”

Welcome back to Marxent's video series exploring 3D product strategy. In this episode, we explore ways furniture retailers are using 3D products to better “sell a scene, not a sofa."

Firefox Reality

What does the “Firefox Reality” AR/VR browser
mean for retailers?

Mozilla has announced "Firefox Reality," a new browser built specifically for Augmented and Virtual Reality applications. So retailers need to take notice, right? Not really.

Reimagining Retail

Reimagining Retail: The Customer’s
Incredible 3D Experience

Welcome back to Marxent's video series exploring 3D product strategy. In this episode, we explore how 3D products factor into the future of the customer journey.

Iron Triangle

Our 3 Biggest Challenges: The Iron Triangle
and 3D Product Strategy

Welcome back to Marxent's video series exploring 3D product strategy. In this episode, we take an in depth look at the "Iron Triangle" of software development.

Amazon

What does Amazon know that you don’t?

Welcome to the first edition of a new video series that will explore in detail what it takes to launch a successful 3D product strategy.

MxT Tracking

Marxent’s MxT Tracking vs. ARKit:
A Q&A with Dr. Ken Moser, PhD

We go in depth with Marxent's Ken Moser, PhD, to explore how AR tracking works and why there is still room for improvement.

Year in Review

2017: The Year in Review – Augmented Reality & Virtual Reality News and Trends

Apple's ARKit, a flood of retailers embracing Augmented reality, and an explosion of content made 2017 a memorable year for Augmented & Virtual Reality.

Can ARKit apps survive Black Friday?

Macy's, Ikea, Amazon and more are embracing Augmented and Virtual Reality for Black Friday, Cyber Monday and beyond.

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