Augmented Reality

Keep up with the latest in Augmented Reality, iOS ARKit and Android ARCore news and views. Augmented Reality is changing the way people interact, shop, search and more, and Marxent is at the forefront of it all.
Augmented Reality
Iron Triangle

Our 3 Biggest Challenges: The Iron Triangle
and 3D Product Strategy

Welcome back to Marxent's video series exploring 3D product strategy. In this episode, we take an in depth look at the "Iron Triangle" of software development.


What does Amazon know that you don’t?

Welcome to the first edition of a new video series that will explore in detail what it takes to launch a successful 3D product strategy.

MxT Tracking

Marxent’s MxT Tracking vs. ARKit:
A Q&A with Dr. Ken Moser, PhD

We go in depth with Marxent's Ken Moser, PhD, to explore how AR tracking works and why there is still room for improvement.

Year in Review

2017: The Year in Review – Augmented Reality & Virtual Reality News and Trends

Apple's ARKit, a flood of retailers embracing Augmented reality, and an explosion of content made 2017 a memorable year for Augmented & Virtual Reality.

Can ARKit apps survive Black Friday?

Macy's, Ikea, Amazon and more are embracing Augmented and Virtual Reality for Black Friday, Cyber Monday and beyond.

ARKit, ARCore, and the future of Augmented Reality

Augmented Reality is going mainstream, and retail will never be the same. How can businesses prepare for an uncertain future?

Augmented Reality Retail

Augmented Reality for Retail: 9 things to know before building an ARKit or ARCore app

Planning to build an Augmented Reality retail app for your business? Here's 9 things retailers need to know before getting started.

ARCore vs. ARKit

ARCore: Google goes head to head with Apple’s ARKit

ARCore promises to bring markerless AR experiences to a wide range of Android devices, but will that be enough to overcome Apple's head start?

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