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Joe Bardi

Joe Bardi

Joe Bardi is Marxent’s resident writer, tech-obsessive and frazzled parent who goes by the official title of Communications Director. Before joining Marxent, he spent a decade working as Managing Editor and movie critic at Tampa’s Creative Loafing newspaper, then headed south to Sarasota for a two-year stint handling digital content and strategy for ABC 7 WWSB. Originally from New York, but a proud resident of St. Petersburg, Florida since the late 1990s, Joe lives with his wife, Heidi, and their two small boys, Henry and Charlie.

About Joe Bardi

Joe Bardi is Marxent’s resident writer, tech-obsessive and frazzled parent who goes by the official title of Communications Director. Before joining Marxent, he spent a decade working as Managing Editor and movie critic at Tampa’s Creative Loafing newspaper, then headed south to Sarasota for a two-year stint handling digital content and strategy for ABC 7 WWSB. Originally from New York, but a proud resident of St. Petersburg, Florida since the late 1990s, Joe lives with his wife, Heidi, and their two small boys, Henry and Charlie.

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Here are my most recent posts

Shoptalk 2019 – Virtual Reality Speaker

Billed as the “world’s largest conference for retail and e-commerce innovation,” Shoptalk 2019 will bring retailers together for one of the… continue reading

Macy’s CEO Jeff Gennette Q&A – Code Commerce 2018

Macy’s CEO Jeff Gennette paid a visit to Recode’s Code Commerce event for a Q&A session with CNBC reporter Courtney… continue reading

Macy’s Virtual Reality enhances customer experience

Macy’s today announced that the company is highlighting advanced technology to enhance the omnichannel customer experience. CEO Jeff Gennette showed off… continue reading

Macy’s Virtual Reality furniture: “We want it (VR) in as many stores as possible”

Macy’s monthly video series, Beyond the Boardroom, features Chairman and CEO Jeff Gennette getting out into Macy’s stores to check out… continue reading

Millennial Furniture Shopping Trends with Deborah Weinswig of Coresight Research

Why Millennial Furniture Shopping Trends Matter Did you know that Millennials spend $600 billion annually, and are forecasted to be… continue reading

What makes Millennial shoppers tick?

Meet the Millennials: 80 million Americans born between 1982 and 1996 who are now upending the way we do just… continue reading

Infographic: How is Augmented Reality impacting Ecommerce UX?

How much faster is Apple’s ARKit apps when paired with Marxent’s MxT Tracking? See for yourself:  To learn more… continue reading

3D Product Strategy: “Sell a Scene, Not a Sofa”

By now you’ve heard that furniture customers are “in person shoppers.” It’s one of the foundational myths of the business…. continue reading

Macy’s taps Marxent for in-store VR furniture shopping

In Macy’s, Inc.’s latest example of its test, iterate and scale approach to innovation, the company is announcing details of… continue reading

CNBC: Macy’s Virtual Reality push unveiled at Shoptalk

CNBC’s Courtney Reagan reports the highlights of her interview with Macy’s CEO Jeff Gennette at the Shoptalk Conference, including the… continue reading

Diminished Reality as powerful as AR for retailers

In addition to his many duties as Marxent’s CEO, Beck Besecker took some time out of his week to contribute… continue reading

What Apple’s ARKit means for the furniture industry

GREENSBORO, N.C. — Apple’s ARKit is already disrupting retail. Along with the thousands of Augmented Reality apps the SDK makes… continue reading