What is furniture visualization?
Furniture visualization includes the creation of 3D digital models of real furniture SKUs and distribution of ...
Sonia Schechter
Sonia Schechter is the CMO for 3D Cloud by Marxent. She has worked with several venture-funded startups and has an extensive background in marketing Augmented Reality, Virtual Reality, and emerging technologies. Sonia holds an MSJ from Northwestern’s Medill School of Journalism and a BA in English Literature from Earlham College. While she works out of the St. Pete, Florida Office, she grew up in Indiana and spent much of her career in Seattle. She is somewhere between a Midwesterner and a Seattlite at heart.
3D Cloud Furniture Shopping Trends 2024 overview
During this week's Shoptalk event, George Hanson, EVP, Chief Digital Officer at Mattress Firm, ...
What is furniture e-commerce?
Furniture e-commerce is a way to sell and buy furniture and home goods on digital platforms. It covers every part ...
What is composable commerce?
Composable commerce is a way of building flexible online shopping experiences by combining separate software ...
What is visual merchandising?
Visual merchandising is a way of presenting products in stores to attract more shoppers and grow sales. Displays ...
What Is a Product Configurator?A product configurator is a tool that lets customers choose how they want a product to look or function. It ...
What is a USD file?
A USD, or Universal Scene Description, file is a 3D asset format and much more. USD provides a framework for artists to ...
Here are 6 ways that interior design teams from major retailers like La-Z-Boy, Joybird, and Design Within Reach are using 3D to improve the in-house interior design experience.
What is a STEP or STP file?
A STEP file is a commonly used standard computer-aided design (CAD) file format. STEP files, also called STP files, ...
Learn about WebAR and how it can level up your digital content. Plus, benefits, examples, and how to get started.
How ecommerce photography can help increase sales, what you need to take photos yourself, and questions to ask if you want to hire a pro.
Explore the basics of 360 product photography. This guide covers the equipment, how to take the photos and how they can help your sales.
Learn by example how different industries use WebAR technology to level up digital content and the customer experience.
The metaverse will usher in a new era of immersive content supported by a robust creator economy. Learn how to create now to engage consumers today & tomorrow.
The metaverse offers opportunities for brands that adopt Web3 habits. Learn what it takes to make it the core of your revenue from examples and pro tips.
What Is the Metaverse?
The metaverse is a network of immersive digital worlds. People socialize, work, and play there, parallel to our physical ...
Learn the basics of 3D photography and discover methods for creating 3D visuals to promote your e-commerce business.
What Is a Product Configurator?
A product configurator is software that allows people to customize an item and see how it appears. The ...
3D rendering is everywhere: real estate, online shopping, gaming, movies and more. Learn about the art and science of 3D visualizations from ...
Many different industries use 3D rendering to help people visualize realistic objects. We share examples of 3D rendering and how verticals use ...
About Tony Mitchell, Head of Global Logistics and Digital Innovator for American Furniture WarehouseTony Mitchell is the Director of Global ...
We have years of experience working with the glTF format in our 3D solutions. We'll share resources for working with glTF files, organizations ...
We use our years of experience helping developers expedite their work with 3D files to explain how to use GLB files, it's relation to glTF, and ...
The most popular 3D file formats for 3D commerce
The number of 3D file formats continues to grow as 3D commerce matures. Five most popular ...
3D commerce is becoming the preferred online shopping option for people around the world. Get the latest statistics to understand why 3D technology is a must-have to increase engagement and convert browsers into buyers. 3D sample videos & a free 3D commerce platform checklist included.
We have years of experience helping developers expedite their work with 3D files. In this guide, we explain how to use FBX files, how to export ...
We have years of experience with all 3D formats and helping developers expedite their work with AR. In this guide, we explain how to use OBJ ...
What is the USDZ file format?USDZ is a 3D file format that displays 3D and AR content on iOS devices without having to download special ...
Ultimate Guide to Comparing Top 3D Room Planners
Professional and amateur designers save time and money by pre-planning a space. Interior ...
Complete Guide on How to Outsource 3D Modeling Services
Hiring outsourced 3D modeling and rendering services can create a positive impact and ...
NOTE: Welcome to Marxent’s (mostly) annual predictions for the coming year. This isn’t our first video to the prognostication rodeo, and you ...
Expert Tips on Trends, Types of Plans, and 2D and 3D Designs
The right floorplan will make-or-break a kitchen. Below, you’ll find useful advice ...
NOTE: Welcome to Marxent's (almost) annual predictions for the coming year. This isn't the first time the Marxent team has climbed out on the ...
Mixed Reality (MR) uses software and hardware that interacts with your voice and gestures to co-mingle physical and digital worlds. We’ve been ...
What to look for in a Virtual Reality company
You have a great Virtual Reality concept and you've gotten approval to move on it. Your next ...
Experience Virtual Reality and the Lowe's Holoroom at IBS 2016
See how Virtual Reality is changing the building products landscape
At IBS 2016, ...
#SaveTheSamples. It's just the right thing to do.
Another year has come and gone. As Thanksgiving approaches, followed by Christmas and New ...
2016 is yesterday’s news! Check out our top Virtual Reality and Augmented Reality technology trends for 2019 and see what’s in store for the ...
What are the best Virtual Reality devices?
Oculus Rift, Project Morpheus and Vive are just a few of the upcoming technologies for Virtual ...
Virtual Reality that puts humans first
From who we are to how we build Virtual Reality and Augmented Reality solutions, Marxent's team of 50+ ...
Why did Apple acquire Metaio?
This week, Apple added Augmented Reality company Metaio to its portfolio. The news broke when a document surfaced ...
Who is creating the best Virtual Reality marketing experiences?
Virtual Reality is emerging as a powerful marketing tool, and several ...
SXSWi 2015 was bubbling with the ultra cool. From the Aether Cone thinking music player and the Guide Dots app for the vision impaired to the ...
SXSW is almost here, and the all-new Marxent Holodeck™ Virtual Reality experience is ready to be unveiled. All the final touches are in place, ...
What is "visual commerce?"
Over the past few years, the notion of "visual commerce" has been defined and redefined. Visual commerce has been ...
SXSW 2015 Virtual Reality: Have fun on the Marxent Holodeck™
If you're headed to SXSW 2015 and are looking for Virtual Reality exhibitors and ...
Looking for the next big ideas in top Augmented Reality? Then Kickstarter is a place you need to visit. Kickstarter has been home to really ...
The technology and fashion worlds are blending, not only because it is cool, but because how our lives are becoming ever more tethered to the ...
Let’s be honest. All of us nerds (including the closet nerds) have dreamt of a virtual fantasy world in which we can participate in otherworldly ...
We're stuck in the future: The top 5 Augmented Reality trends for 2015
It's that time of year again! We just published our ...
UPDATE: What are the top Virtual Reality and Augmented Reality trends for 2016?
A lot has changed since we originally published this article in ...
Our Top Augmented Reality and Virtual Reality games ranking has been going strong since 2014. We periodically update this post with the latest ...
For more information on how retailers are using mixed commerce solutions, check out our Mixed Commerce Glossary, which defines the terminology ...
As Augmented Reality retail technology evolves, new possibilities for mobile retail applications are emerging. Retailers are increasingly using ...
Augmented Reality (AR) experiences often depend on 3D models and the contributions of specialized 3D artists. Marxent has an entire team of 3D ...
Welcome to Marxent's Augmented Reality resource guide. If you're in the process of learning more about top Augmented Reality apps, technologies ...
The mobile AR landscape is diverse and can be confusing. While some top Augmented Reality companies provide a range of products, services and ...
Augmented Reality is an emerging technology and has it's own lingo. This Augmented Reality glossary should help to answer the question "What is ...
There are “AR apps” and then there are apps that truly Augment Reality. The AR apps that truly augment reality deliver immersive, magical, ...
Markerless Augmented Reality (AR) is the preferred image recognition method for AR applications. Learn how it works, the advantages of ...
2014 was a great year for Augmented Reality
If you're interested in the past, keep reading. However, if you're looking for a more current ...
Hexagon Solutions [HEXAb.ST] decided to engage investors with Augmented Reality in their most recent annual report. Instead of allowing the AR ...
The Dayton Business Journal and Dayton Development Coalition have announced the winners of the Innovation Index Awards and will present the ...
SanDisk strives to demonstrate their culture of innovation and with high-tech, show-stopping interactive displays and live event experiences. ...
Here's the lowdown on emerging trends in Augmented Reality this spring, featuring some of Marxent's latest projects. Curious about how these ...
These Augmented Reality CES 2014 concepts reveal much about what's ahead in Augmented Reality for consumer engagement. There is so much cool, so ...
The very first Augmented Reality Valentine's Day cards + AR games for kids are here. Instead of just giving classmates flimsy paper cards, with ...
We get a lot of requests for Augmented Reality t-shirts. From trade shows to concerts, marketers are looking to Augmented Reality t-shirts to ...
This week we enjoyed hosting Drew Friend, a local 10-year-old video game developer, for lunch and demos in our Dayton office. Drew came and ...
Qualcomm Vuforia AR offers amazing technology that is set to change creative digital landscape. Enabling experiences such as text recognition, ...
Looking for Augmented Reality marketing ideas and trends? You've found the perfect resource. Sign up for VisualCommerce: Augmented Reality ...
For a rundown of the biggest developments in Virtual Reality and Augmented Reality from the past 12 months, check out our 2016 ...
With the introduction of wearable Virtual Reality/Augmented Reality devices such as Oculus Rift and Google Glass, developers and designers will ...
Recently I was considering a visit to Discovery Cove, a local aquatic theme park where visitors can swim with dolphins. Between work and working ...
What could be more perfect for a roomful of budding scientists than an Augmented Reality 3-D animated tour of the human brain? Absolutely ...
Marxent Labs is an Augmented Reality agency specializing in AR apps for live events, marketing campaigns and scalable AR platforms for the ...
If you're considering Augmented Reality, for a marketing campaign, live event display, POS or business tool then you've found the perfect AR ...
Wearable computers are hilarious and who better to capture the humor than Fred Armisen on Saturday Night Live. As the technology is perfected, ...
-- UPDATED - April 30, 2014--The USPS Augmented Reality direct mail promotion has been renewed for August/September 2014. Most Augmented ...
We had a great time at NRF Retail's Big Show 2013. Beck Besecker, Marxent's CEO and co-founder participated in this panel dedicated to ...
“Augmented Reality will be one of the most innovative attractions for promoting our message.”Jackie Catalano, Emerson Industrial ...
The number one reason for retailers to invest in mobile applications and experiences is customer demand with loyalty a close second - and a ...
VisualCommerce® knows retail, and so does New York City. We've been too busy developing mobile apps and enterprise web services to hit Times ...
It's been a fun year at Marxent Labs, chock full of creativity and innovation. One invention that caught the eye of the Edison Awards™ is the ...
In conjunction with Cornerstone Brands and Ballard Designs, Marxent Labs is pleased to announce the Ballard+ Catalog Companion App, powered by ...
Big things are brewing at Marxent Labs this week. We can't tell you what it is quite yet, but VisualCommerce® is a new software service ...
Augmented Reality glasses have a vast number of useful applications in real-world scenarios. Wearable AR will fundamentally simplify the ...
If you think that Augmented Reality glasses are still a thing of science fiction novels, military movies and gamers, think again. The time for ...
Speaking at Techonomy Detroit today, Steve Case made a clear case for entrepreneurship to be addressed by policy makers. Case, who chairs ...
If you need a mobile app developed for Android or iOS, you should take a close look at your chosen technology partner. Let's face it - it's easy ...
Shoppers love a great holiday sale and the 4th of July is no exception. The retail experience brings holidays to life in so many ways. From ...
Get it while it's hot, hot, hot! Today Moosejaw released the Sweaty & Wet app, an Augmented Reality experience for iOS and Android built by ...
The Marxent "Easter Egg Hunt" is just one example of how we can use gamification of advertising and "virtual button" Augmented Reality ...
