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Sonia Schechter

Sonia Schechter

Sonia Schechter is Marxent's CMO. She has worked with several venture-funded startups and has an extensive background in marketing Augmented Reality, Virtual Reality and emerging technologies. Sonia holds an MSJ from Northwestern's Medill School of Journalism and a BA in English Literature from Earlham College. While she works out of the St. Pete, Florida Office, she grew up in Indiana and spent much of her career in Seattle. She is somewhere between a Midwesterner and a Seattlite at heart.

About Sonia Schechter

Sonia Schechter is Marxent's CMO. She has worked with several venture-funded startups and has an extensive background in marketing Augmented Reality, Virtual Reality and emerging technologies. Sonia holds an MSJ from Northwestern's Medill School of Journalism and a BA in English Literature from Earlham College. While she works out of the St. Pete, Florida Office, she grew up in Indiana and spent much of her career in Seattle. She is somewhere between a Midwesterner and a Seattlite at heart.

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Here are my most recent posts

RetailerNOW: What is Augmented Reality anyway?

“The whole point of retail is to make advertising actionable,” said Beck Besecker, CEO of Marxent Labs. “That is what… continue reading

Speedway mobile retail loyalty app

Speedway LLC partnered with local technology startup Marxent Labs to create its new Speedway mobile retail loyalty application. The app… continue reading

Thank you. We mean it.

About five years ago, the Besecker brothers cooked up a wild scheme. They wanted to make cool stuff while building… continue reading

More than 100,000 Downloads of Speedway App

Speedway LLC’s Speedy Rewards mobile app has been downloaded by more than 100,000 users since its introduction in late October,… continue reading

X-ray App Boosts Retailer’s Sales by 37%

The Moosejaw X-Ray app racked up 1 million impressions on Twitter, 160,000 video views and 75,000 downloads in five weeks,… continue reading

Marxent AR shopping platform

As seen on VentureBeat, finSMEs and PitchBook.   Marxent Labs, LLC ‘s VisualCommerce®,  the Augmented Reality retail shopping platform that makes… continue reading

Augmented Reality shopping via print catalogs

As consumers become more comfortable using their mobile phones for a variety of activities, augmented reality has become more popular,… continue reading

Xconomy Detroit: Marxent Labs’ app transforms print catalogs into ecommerce experience

Marxent Labs, the Detroit Venture Partners-backed startup developing augmented reality technology, has launched a new app with Ballard Designs that allows consumers to use… continue reading

Freshening Up the Future of Ecommerce

The future looks bright, at least for those willing to adapt to change. Shop.org recounted some ways to make fresh… continue reading

5 things I’ve learned while traveling for work

And so the adventure began About six months ago, I was tasked with installing the Lowe’s Holoroom in select retail… continue reading

Ballard Design’s new app enhances print experience

Ballard Designs has launched an initiative the company hopes will help transform its traditional catalog business to the digital age. It’s… continue reading

Speedway mobile app reaps more than 100,000 downloads

Convenience store chain Speedway sped into mobile this fall with a mobile application for its loyalty program members that has… continue reading

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