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3D Product Strategy: “Sell a Scene, Not a Sofa”

3D Product Strategy: “Sell a Scene, Not a Sofa”

By now you’ve heard that furniture customers are “in person shoppers.” It’s one of the foundational myths of the business. As the story goes, furniture shoppers must see a new couch in person — running their hands across the fabric, sitting on the cushions — before...

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What does Amazon know that you don’t?

What does Amazon know that you don’t?

What does Amazon know that you don’t? It’s a question furniture retailers and manufacturers have to ask themselves in today’s rapidly evolving marketplace. The retail experience is changing, and furniture shopping is changing right along with it. This video is the...

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ARKit apps and the holiday shopping season

ARKit apps and the holiday shopping season

Furniture retailers are getting into the holiday spirit Augmented Reality and Virtual Reality continue to disrupt traditional retail. With the Black Friday fast approaching, furniture retailers are embracing these new technologies as a way to wow customers and...

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ARKit, ARCore, and the future of Augmented Reality

ARKit, ARCore, and the future of Augmented Reality

The Augmented Reality revolution is here! It’s a brave new world for retailers scrambling to keep up with the pace of change. Augmented Reality (AR) and Virtual Reality (VR) are infiltrating the mainstream, and merchants are experimenting with new technologies to see...

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