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What makes Millennial shoppers tick?

What makes Millennial shoppers tick?

Meet the Millennials: 80 million Americans born between 1982 and 1996 who are now upending the way we do just about everything. Though often misunderstood by prior generations and the press, Millennials are proving impossible to ignore for furniture retailers and...

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3D Product Strategy: “Sell a Scene, Not a Sofa”

3D Product Strategy: “Sell a Scene, Not a Sofa”

By now you’ve heard that furniture customers are “in person shoppers.” It’s one of the foundational myths of the business. As the story goes, furniture shoppers must see a new couch in person — running their hands across the fabric, sitting on the cushions — before...

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