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Top 10 Augmented Reality and Virtual Reality Technology Trends for 2020

Top 10 Augmented Reality and Virtual Reality Technology Trends for 2020

NOTE: Welcome to Marxent’s (mostly) annual predictions for the coming year. This isn’t our first video to the prognostication rodeo, and you look at our 2019 predictions here. The 2019 list also exists as a podcast, which you can listen to here. For an overview of...
Augmented Reality SDKs: A Comprehensive Guide

Augmented Reality SDKs: A Comprehensive Guide

What are the Best Augmented Reality SDKs? Augmented Reality SDKs are not a one-size-fits-all proposition. The only way to answer which is the “best” is to examine the most important factors related to a given use-case. Some developers shop for AR SDKs...
Marxent’s MxT Tracking vs. ARKit: A Q&A with Dr. Ken Moser, PhD

Marxent’s MxT Tracking vs. ARKit: A Q&A with Dr. Ken Moser, PhD

Apple’s ARKit SDK has been a big hit among developers, including those here at Marxent. The software is stabile, well-designed, and makes it much easier to build Augmented Reality applications for the iOS platform. But if there’s one knock on ARKit,...
ARKit, ARCore, and the future of Augmented Reality

ARKit, ARCore, and the future of Augmented Reality

The Augmented Reality revolution is here! It’s a brave new world for retailers scrambling to keep up with the pace of change. Augmented Reality (AR) and Virtual Reality (VR) are infiltrating the mainstream, and merchants are experimenting with new technologies to see...
9 things to know when building for ARKit or ARCore

9 things to know when building for ARKit or ARCore

What’s the ARKit fanfare all about? The launch of Apple’s ARKit software, which makes it easier for developers to create AR applications that fully harness the iPhone’s hardware, motivated several top retailers to up-level their investment in AR and...
ARCore: Google goes head to head with Apple’s ARKit

ARCore: Google goes head to head with Apple’s ARKit

Google’s ARCore: Markerless Augmented Reality for the masses Google upended the Augmented Reality landscape this week with the announcement of ARCore, a developer toolkit that will bring markerless AR functionality to apps running on a wide range of...

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