Learn about WebAR and how it can level up your digital content. Plus, benefits, examples, and how to get started.
Augmented Reality
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Learn by example how different industries use WebAR technology to level up digital content and the customer experience.
What Is the Metaverse?
The metaverse is a network of immersive digital worlds. People socialize, work, and play there, parallel to our physical ...
Join Marxent and learn more about the 5 AR/VR Trends you will see in 2022!
2021: The Summer of 3D
As with eCommerce as a whole, social media has become a key location for retail inspiration and purchases during ...
About Scott Perry, 3D PioneerScott Perry is a digital home goods pioneer credited with the first launch of Augmented Reality in retail. And ...
The Future of Retail: Predictions, Advice, Trends
The future of retail is a hot topic of conversation. New research emerges daily, stories are ...
What are the Best Augmented Reality SDKs?
Augmented Reality SDKs are not a one-size-fits-all proposition. The only way to answer which is the ...
Video recap of 10 best Augmented Reality retail mobile apps of 2019
Looking for an overview of top AR apps in retail? Watch this quick video ...
NOTE: Welcome to Marxent's (almost) annual predictions for the coming year. This isn't the first time the Marxent team has climbed out on the ...
Macy's CEO Jeff Gennette paid a visit to Recode's Code Commerce event for a Q&A session with CNBC reporter Courtney Reagan. The lively ...
Why Millennial Furniture Shopping Trends Matter
Did you know that Millennials spend $600 billion annually, and are forecasted to be 35% of ...
How much faster is Apple's ARKit apps when paired with Marxent's MxT Tracking? See for yourself:To learn more about Marxent's Augmented ...
Mozilla, the not-for-profit developer community behind the popular Firefox Web browser, is trying its hand at developing a new product ...
Apple's ARKit SDK has been a big hit among developers, including those here at Marxent. The software is stabile, well-designed, and makes it ...
Furniture retailers are getting into the holiday spirit
Augmented Reality and Virtual Reality continue to disrupt traditional retail. With the ...
The Augmented Reality revolution is here!
It’s a brave new world for retailers scrambling to keep up with the pace of change. Augmented Reality ...
What's the ARKit fanfare all about?
The launch of Apple's ARKit software, which makes it easier for developers to create AR applications that ...
Google's ARCore: Markerless Augmented Reality for the masses
Google upended the Augmented Reality landscape this week with the announcement of ...
We've been testing ARKit here at Marxent, and the SDK provides a stable and surprisingly robust solution for building AR-enabled apps for Apple devices.
Want to be a Augmented and Virtual Reality retail innovator?
You need a plan.
Successfully implementing Augmented and Virtual Reality retail ...
With ARKit, Ikea and Apple beat Amazon to the punch — and turned AR into a true retail strategy
Apple’s Worldwide Developers Conference keynote ...
For the NFL, Augmented Reality and Virtual Reality are in the gameIf you’re reading this, it’s safe to assume that you are, indeed, ready ...
For more information on how retailers are using mixed commerce solutions, check out our Mixed Commerce Glossary, which defines the terminology ...
Note: For more information on how retailers are using mixed commerce solutions, check out our Mixed Commerce Glossary, which defines the ...
Editor's Note: This is our first "Deep Dive," a column that will combine available press coverage with the insight of industry insiders to offer ...
Will Markerless Augmented Reality SLAM Tango?
Let's cut the jargon!
We get a lot of questions about the nuances of Augmented Reality (AR). ...
For more information on how retailers are using mixed commerce solutions, check out our Mixed Commerce Glossary, which defines the terminology ...
There's an old saying that reality is what you make of it. That's more true than ever for 3D artist or designer, who are now working in at least ...
Want realism? Better have the right lighting.
Today I'm going to talking about achieving realism in 3D images through lighting, but first a ...
Furniture retail is ripe for disruption. What has Amazon been waiting for?
Amazon is a disruption company first and foremost — and word has it ...
What if a computer could actually see the world? Project Tango makes it possible
Google (or Alphabet Inc, if you mind the details) is always ...
Mixed Reality (MR) uses software and hardware that interacts with your voice and gestures to co-mingle physical and digital worlds. We’ve been ...
For a rundown of the biggest developments in Virtual Reality and Augmented Reality from the past 12 months, check out our 2016 ...
Unified commerce — customer experience is the key
Today’s shoppers interact with their favorite retailers in a variety of ways. They may go to ...
For more information on how retailers are using mixed commerce solutions, check out our Mixed Commerce Glossary, which defines the terminology ...
What are immersive virtual environments?
Immersion. Immersion. Say it with me, "Immersion!"This word gets thrown around a lot, particularly ...
2017 is yesterday’s news! Check out our top Virtual Reality and Augmented Reality technology trends for 2019 and see what’s in store for the ...
For a look ahead, check out the 5 top Virtual Reality and Augmented Reality technology trends for 2017. And for more information on how ...
Experience Virtual Reality and the Lowe's Holoroom at IBS 2016
See how Virtual Reality is changing the building products landscape
At IBS 2016, ...
#SaveTheSamples. It's just the right thing to do.
Another year has come and gone. As Thanksgiving approaches, followed by Christmas and New ...
2016 is yesterday’s news! Check out our top Virtual Reality and Augmented Reality technology trends for 2019 and see what’s in store for the ...
Why did Apple acquire Metaio?
This week, Apple added Augmented Reality company Metaio to its portfolio. The news broke when a document surfaced ...
SXSWi 2015 was bubbling with the ultra cool. From the Aether Cone thinking music player and the Guide Dots app for the vision impaired to the ...
SXSW is almost here, and the all-new Marxent Holodeck™ Virtual Reality experience is ready to be unveiled. All the final touches are in place, ...
What is "visual commerce?"
Over the past few years, the notion of "visual commerce" has been defined and redefined. Visual commerce has been ...
SXSW 2015 Virtual Reality: Have fun on the Marxent Holodeck™
If you're headed to SXSW 2015 and are looking for Virtual Reality exhibitors and ...
Looking for the next big ideas in top Augmented Reality? Then Kickstarter is a place you need to visit. Kickstarter has been home to really ...
The technology and fashion worlds are blending, not only because it is cool, but because how our lives are becoming ever more tethered to the ...
Let’s be honest. All of us nerds (including the closet nerds) have dreamt of a virtual fantasy world in which we can participate in otherworldly ...
We're stuck in the future: The top 5 Augmented Reality trends for 2015
It's that time of year again! We just published our ...
UPDATE: What are the top Virtual Reality and Augmented Reality trends for 2016?
A lot has changed since we originally published this article in ...
Our Top Augmented Reality and Virtual Reality games ranking has been going strong since 2014. We periodically update this post with the latest ...
For more information on how retailers are using mixed commerce solutions, check out our Mixed Commerce Glossary, which defines the terminology ...
As Augmented Reality retail technology evolves, new possibilities for mobile retail applications are emerging. Retailers are increasingly using ...
Augmented Reality (AR) experiences often depend on 3D models and the contributions of specialized 3D artists. Marxent has an entire team of 3D ...
Welcome to Marxent's Augmented Reality resource guide. If you're in the process of learning more about top Augmented Reality apps, technologies ...
The mobile AR landscape is diverse and can be confusing. While some top Augmented Reality companies provide a range of products, services and ...
Augmented Reality is an emerging technology and has it's own lingo. This Augmented Reality glossary should help to answer the question "What is ...
There are “AR apps” and then there are apps that truly Augment Reality. The AR apps that truly augment reality deliver immersive, magical, ...
Markerless Augmented Reality (AR) is the preferred image recognition method for AR applications. Learn how it works, the advantages of ...
2014 was a great year for Augmented Reality
If you're interested in the past, keep reading. However, if you're looking for a more current ...
Hexagon Solutions [HEXAb.ST] decided to engage investors with Augmented Reality in their most recent annual report. Instead of allowing the AR ...
SanDisk strives to demonstrate their culture of innovation and with high-tech, show-stopping interactive displays and live event experiences. ...
Here's the lowdown on emerging trends in Augmented Reality this spring, featuring some of Marxent's latest projects. Curious about how these ...
These Augmented Reality CES 2014 concepts reveal much about what's ahead in Augmented Reality for consumer engagement. There is so much cool, so ...
The very first Augmented Reality Valentine's Day cards + AR games for kids are here. Instead of just giving classmates flimsy paper cards, with ...
We get a lot of requests for Augmented Reality t-shirts. From trade shows to concerts, marketers are looking to Augmented Reality t-shirts to ...
Qualcomm Vuforia AR offers amazing technology that is set to change creative digital landscape. Enabling experiences such as text recognition, ...
Looking for Augmented Reality marketing ideas and trends? You've found the perfect resource. Sign up for VisualCommerce: Augmented Reality ...
For a rundown of the biggest developments in Virtual Reality and Augmented Reality from the past 12 months, check out our 2016 ...
With the introduction of wearable Virtual Reality/Augmented Reality devices such as Oculus Rift and Google Glass, developers and designers will ...
Recently I was considering a visit to Discovery Cove, a local aquatic theme park where visitors can swim with dolphins. Between work and working ...
What could be more perfect for a roomful of budding scientists than an Augmented Reality 3-D animated tour of the human brain? Absolutely ...
Marxent Labs is an Augmented Reality agency specializing in AR apps for live events, marketing campaigns and scalable AR platforms for the ...
If you're considering Augmented Reality, for a marketing campaign, live event display, POS or business tool then you've found the perfect AR ...
Wearable computers are hilarious and who better to capture the humor than Fred Armisen on Saturday Night Live. As the technology is perfected, ...
-- UPDATED - April 30, 2014--The USPS Augmented Reality direct mail promotion has been renewed for August/September 2014. Most Augmented ...
We had a great time at NRF Retail's Big Show 2013. Beck Besecker, Marxent's CEO and co-founder participated in this panel dedicated to ...
“Augmented Reality will be one of the most innovative attractions for promoting our message.”Jackie Catalano, Emerson Industrial ...
The number one reason for retailers to invest in mobile applications and experiences is customer demand with loyalty a close second - and a ...
VisualCommerce® knows retail, and so does New York City. We've been too busy developing mobile apps and enterprise web services to hit Times ...
It's been a fun year at Marxent Labs, chock full of creativity and innovation. One invention that caught the eye of the Edison Awards™ is the ...
In conjunction with Cornerstone Brands and Ballard Designs, Marxent Labs is pleased to announce the Ballard+ Catalog Companion App, powered by ...
Big things are brewing at Marxent Labs this week. We can't tell you what it is quite yet, but VisualCommerce® is a new software service ...
Augmented Reality glasses have a vast number of useful applications in real-world scenarios. Wearable AR will fundamentally simplify the ...
Get it while it's hot, hot, hot! Today Moosejaw released the Sweaty & Wet app, an Augmented Reality experience for iOS and Android built by ...
