3D Product Strategy: “Sell a Scene, Not a Sofa”

3D Product Strategy: “Sell a Scene, Not a Sofa”

By now you’ve heard that furniture customers are “in person shoppers.” It’s one of the foundational myths of the business. As the story goes, furniture shoppers must see a new couch in person — running their hands across the fabric, sitting on the cushions — before...
Reimagining Retail: The Customer’s Incredible 3D Experience

Reimagining Retail: The Customer’s Incredible 3D Experience

Retail is changing. Online sales are growing, and brick and mortar retailers are adopting new strategies to succeed in a complicated marketplace. But what is really driving retail’s sea change? And what new strategies and technology are businesses adopting to adapt to...
What does Amazon know that you don’t?

What does Amazon know that you don’t?

What does Amazon know that you don’t? It’s a question furniture retailers and manufacturers have to ask themselves in today’s rapidly evolving marketplace. The retail experience is changing, and furniture shopping is changing right along with it. This video is the...
3D Modeling: A Q&A with Program Manager Shawn Rothery

3D Modeling: A Q&A with Program Manager Shawn Rothery

3D modeling has been around for decades, with pioneering work in the field extending back to the 1970s. From those primitive beginnings, we’ve now arrived at a point where state of the art 3D models look, move and feel like the real thing. This...