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ARKit, ARCore, and the future of Augmented Reality

ARKit, ARCore, and the future of Augmented Reality

The Augmented Reality revolution is here! It’s a brave new world for retailers scrambling to keep up with the pace of change. Augmented Reality (AR) and Virtual Reality (VR) are infiltrating the mainstream, and merchants are experimenting with new technologies to see...
9 things to know when building for ARKit or ARCore

9 things to know when building for ARKit or ARCore

What’s the ARKit fanfare all about? The launch of Apple’s ARKit software, which makes it easier for developers to create AR applications that fully harness the iPhone’s hardware, motivated several top retailers to up-level their investment in AR and...
ARCore: Google goes head to head with Apple’s ARKit

ARCore: Google goes head to head with Apple’s ARKit

Google’s ARCore: Markerless Augmented Reality for the masses Google upended the Augmented Reality landscape this week with the announcement of ARCore, a developer toolkit that will bring markerless AR functionality to apps running on a wide range of...
Top 4 reasons AR and VR are made for visual marketing

Top 4 reasons AR and VR are made for visual marketing

For more information on how retailers are using mixed commerce solutions, check out our Mixed Commerce Glossary, which defines the terminology being used to businesses to describe the changes currently sweeping retail. Virtual Reality and Augmented Reality are...