ARKit, ARCore, and the future of Augmented Reality

ARKit, ARCore, and the future of Augmented Reality

The Augmented Reality revolution is here! It’s a brave new world for retailers scrambling to keep up with the pace of change. Augmented Reality (AR) and Virtual Reality (VR) are infiltrating the mainstream, and merchants are experimenting with new technologies to see...
Augmented Reality retail apps: 5 elements of effective AR campaigns

Augmented Reality retail apps: 5 elements of effective AR campaigns

As Augmented Reality retail technology evolves, new possibilities for mobile retail applications are emerging. Retailers are increasingly using the technology to engage consumers and draw them into stores. Strategic and creative AR campaigns have the capacity to build...
Top 5 Augmented Reality trends for 2014

Top 5 Augmented Reality trends for 2014

2014 was a great year for Augmented Reality If you’re interested in the past, keep reading. However, if you’re looking for a more current rundown of Augmented Reality trends, check out our recently published forecast for the year ahead, detailing the 5 Top...