How Jerome’s Furniture Launched WebAR in 2 Weeks with 3D Cloud
Leading the way for
furniture retail innovation
Jerome’s Furniture has been investing in 3D and Augmented Reality since 2016. Scott Perry, Executive Vice President of Digital Marketing at Jerome’s Furniture, led the effort to keep Jerome’s ahead of the curve by innovating early. Initially focusing their 3D investment on Augmented Reality, the retailer has expanded to offer 3D Room Planner and more Augmented Reality apps powered by 3D Cloud™ by Marxent.
In 2021, 3D Cloud partnered with Jerome’s for the first WebAR deployment in furniture retail history. ”3D Cloud made it possible to launch WebAR in just two weeks,” said Scott Perry. “Building all of our 3D experiences on a single platform has allowed us to roll out successive 3D initiatives with speed and consistency. The initial content investment can seem intimidating, but the fact that we’re able to reuse 3D content creates tremendous efficiency and allows us to launch new applications quickly.”
The retailer’s current AR e-commerce apps for Android and iOS have tens of thousands of sessions per month and thousands of users. The AR feature converts to sales on a consistently high basis.
The Challenge
3 out of every 4 dollars spent shopping is done on an online device.
More people are shopping on their mobile devices and they want better visualization tools to see how the items fit in their space. In order to meet this growing need, Jerome’s decided to create fun and immersive product visualization experiences that work whether in-store, online, with apps, or from mobile browsers.
*Source: Statista
Our Solution
With the 3D Cloud platform,
retailers are able to reuse 3D content across multiple applications, widening the customer experience and enriching bottom lines. Quick and effective, 3D Cloud bridges the gap from inspiration to purchase.
Company Fast Facts
- Founded in 1957
- Based in San Diego, California
- Top 50 furniture retailer in the US
- $250M in annual revenue
- The first US-based furniture retailer to invest in Augmented Reality
Thanks to 3D Cloud, our time-to-market on WebAR is unmatched.
Former Executive Vice President
Digital Marketing, Jerome’s Furniture
Up to 300% increase in add-to-cart rate on mobile devices when users utilize AR
Speed to purchase
Building all of our 3D experiences on a single platform has allowed us to roll out successive 3D initiatives with speed and consistency. The initial content investment can seem intimidating, but the fact that we’re able to reuse 3D content creates tremendous efficiency and allows us to launch new applications quickly.
Scott Perry
Executive Vice President
Digital Marketing, Jerome’s Furniture
The benefits of
WebAR are clear
- Speed to market with WebAR in 6-8 weeks
- Reuse 3D products across applications
- Up to 300% increase in conversion rate when Augmented Reality is utilized in a mobile shopping session
- 5-15% of people choose to view VR when offered
- Since launching WebAR, Jerome’s has seen a 5x increase in AR sessions
