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Is Mixed Reality business-critical for retailers?

COVID-19 has made innovative technologies like Mixed Reality more important than ever.


We believe that the Gartner Hype Cycle for Retail Technologies, 2020 lays out what’s hot, what’s not, and what’s ahead in retail technologies, including Mixed Reality. In this report, Gartner recognized Marxent as a Sample Vendor in the Mixed Reality category, alongside Apple, Amazon, Google, and Microsoft.

Gartner Hype Cycle for Retail Technologies, 2020, Kelsie Marian, 29th July 2020.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Download the Gartner Hype Cycle for Retail Technologies, 2020