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Defy Reality® – The 3D Commerce Blog

What makes Millennial shoppers tick?

What makes Millennial shoppers tick?

Meet the Millennials: 80 million Americans born between 1982 and 1996 who are now upending the way we do just about everything. Though often misunderstood by prior generations and the press, Millennials are proving impossible to ignore for furniture retailers and...

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3D Product Strategy: “Sell a Scene, Not a Sofa”

3D Product Strategy: “Sell a Scene, Not a Sofa”

By now you’ve heard that furniture customers are “in person shoppers.” It’s one of the foundational myths of the business. As the story goes, furniture shoppers must see a new couch in person — running their hands across the fabric, sitting on the cushions — before...

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What does Amazon know that you don’t?

What does Amazon know that you don’t?

What does Amazon know that you don’t? It’s a question furniture retailers and manufacturers have to ask themselves in today’s rapidly evolving marketplace. The retail experience is changing, and furniture shopping is changing right along with it. This video is the...

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ARKit apps and the holiday shopping season

ARKit apps and the holiday shopping season

Furniture retailers are getting into the holiday spirit Augmented Reality and Virtual Reality continue to disrupt traditional retail. With the Black Friday fast approaching, furniture retailers are embracing these new technologies as a way to wow customers and...

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