Defy Reality® – The 3D Commerce Blog
3D Room Planner 101: How much 3D content does a room planner need?
The Marxent 3D Room Planner with Design from Photo is a great way to get customers engaged with Room Commerce® - buying whole rooms of furniture either online or in-store with the help of a sales associate. Once a retailer has decided to improve their customer...
Tony Mitchell, Digital Innovator – My journey with 3D, what I’ve learned, and what’s ahead in 2021
About Tony Mitchell, Head of Global Logistics and Digital Innovator for American Furniture Warehouse Tony Mitchell is the Director of Global Logistics and Head of Digital for American Furniture Warehouse. He has been in the furniture business for nearly three decades...
Scott Perry, 3D Pioneer – How I got started in 3D, what I’ve learned, and where I’m investing in 2021
About Scott Perry, 3D Pioneer Scott Perry is a digital home goods pioneer credited with the first launch of Augmented Reality in retail. And while Jeff Bezos was bringing books online, Scott was among the first intrepid souls launching e-commerce for furniture way...
Everything You Need to Know About glTF Files
We have years of experience working with the glTF format in our 3D solutions. We'll share resources for working with glTF files, organizations that support the format, and what's next for this royalty-free 3D file format. In this article: Difference between glTF and...
Everything You Need to Know About Using GLB Files
We use our years of experience helping developers expedite their work with 3D files to explain how to use GLB files, it's relation to glTF, and which programs to use to open, view, and convert them. In this article: GLB file structure How to convert GLB files...
Essential Guide to 3D File Formats
As one of the first companies to build 3D commerce software, we’ve seen it all. We draw on our years of experience to explain 3D file formats and 3D commerce basics with tangible examples and clear explanations. In this articlee Resources for working with 3D files...
Comprehensive Guide to 3D eCommerce
3D commerce is becoming the preferred online shopping option for people around the world. Get the latest statistics to understand why 3D technology is a must-have to increase engagement and convert browsers into buyers. 3D sample videos & a free 3D commerce platform checklist included.
Everything You Need to Know About Using FBX Files
We have years of experience helping developers expedite their work with 3D files. In this guide, we explain how to use FBX files, how to export textures, programs that can open, import, or view FBX, and free FBX 3D models. Inside this article: FBX file viewers FBX...
Everything You Need to Know About Using OBJ Files
We have years of experience with all 3D formats and helping developers expedite their work with AR. In this guide, we explain how to use OBJ files, how they compare to other 3D formats, and how 3D printing works. In this article: How to create, open, and edit OBJ...
Everything You Need to Know About USDZ Files
Although USDZ files are fairly new, we have years of experience with all 3D formats. With USDZ, consumers can view and share AR and 3D content on Apple iOS 12 devices. We’ll explain when to use USDZ files and how to create and convert them. In this article: USDZ specs...
