Defy Reality™ – The 3D Commerce Blog
Getting Started with 3D: How to Build a 3D Content Pipeline
To design a successful 3D initiative or enterprise-wide 3D strategy, you need to first understand 3D content. A solid understanding of 3D content will help to crystallize your vision, achieve a positive ROI, and future-proof your investment. If you are a newbie to 3D,...
The Metaverse E-commerce Ecosystem
The metaverse offers opportunities for brands that adopt Web3 habits. Learn what it takes to make it the core of your revenue from examples and pro tips.
Partner Innovation Spotlight – November 2022
Congratulations to our client, Kinsman, for being our November 2022 Partner Innovation Spotlight! Kinsman, a leading Australian manufacturer, and retailer of kitchens and wardrobes are always finding ways to bring new choices and better design tools to Australians....
3D Commerce in 2022 (and our predictions for 2023)
2022 YEAR IN REVIEW 1. Platform Before Apps: For larger retailers and manufacturers, investing in apps has become secondary to investing in their 3D content management platform. 3D platform decisions have become a multi-stakeholder evaluation involving merchandising,...
How to Use 3D Renders for Visual Merchandising
Stand out and publish fresh visual merchandising content daily -- without needing to stage an expensive photoshoot. Sounds good, right? Today’s marketers need a constant stream of engaging content featuring real products and product variants in context. Learn how 3D...
Partner Innovation Spotlight – October 2022
Congratulations to our partner, PlaceMakers, for being recognized as our Partner Innovation Spotlight. PlaceMakers is New Zealand’s leading supplier of building materials and hardware.
How to Build a 3D Project Business Case
In a sea of other initiatives vying for dollars and resources, a compelling business case is the key to securing funding for new 3D initiatives. This article and free, downloadable template will help you to get started with building a successful business case for your...
Partner Innovation Spotlight – Jerome’s Furniture
We would like to congratulate our client, Jerome’s, for being our September Partner Innovation Spotlight!
Partner Innovation Spotlight – August 2022
Congrats to our partner, MillerKnoll, on the successful launch of their new, code-free system for building and maintaining 3D product configurators powered by 3D Cloud™ by Marxent.
3D Project Charter Template
Utilizing our many years of experience in running 3D projects, we’ve created this free 3D project charter template to make it easy for you to get started. Download today.