Gartner Digital Marketing Conference 2016 – Lowe’s Holoroom Case Study
The hype around Virtual Reality has yet to penetrate the Digital Marketing world, but that’s about to change in a big way. New hardware is hitting stores, and the biggest names in tech and media (Facebook, Google, The New York Times, ABC News — to name just a few) are quickly moving into the space. In this changing environment, marketers must understand Virtual and Augmented Reality technology and how they can use it to benefit their clients. This year’s Gartner Digital Marketing Conference 2016 is focused on harnessing innovation through a disciplined approach to marketing, “Mastering Marketing: The Intersection of Insight, Execution and Vision.”
Augie Ray, a Gartner analyst covering customer experience for marketing leaders, is presenting the session “Virtual Reality: What’s Real, and How Marketers Should Prepare,” which features a Lowe’s Holoroom case study and video developed by Marxent. Powered by Marxent’s 3D Cloud™ platform, the Lowe’s Holoroom allows customers to design a home renovation project and view it in virtual reality, a process that represents the future of retail shopping for thousands of brands and products.
Gartner Research Director covering customer experience (CX) for marketing leaders, Ray’s particular areas include analytics and measurement, the role of social media and word of mouth, aligning CX to organizational mission and objectives, voice of customer, customer journey mapping, customer feedback and surveys, and customer experience strategy, organization and governance.
May 17-19, 2016
Manchester Grand Hyatt San Diego
One Market Place
San Diego, CA, United States – 92101
Thursday, 19 May 2016 9:15 AM – 10:00 AM
Virtual Reality: What’s Real, and How Marketers Should Prepare
Augie Ray, Gartner Analyst covering customer experience for marketing leaders
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