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The Path to Purchase Expo, formerly known as the Shopper Marketing Conference and Expo, bills itself as the world’s largest gathering of shopper and retail marketing professionals. The event will take over Chicago’s Donald E. Stephens Convention Center Sept. 20-22, 2016, for three days of symposiums, educational sessions, networking and more.

Marxent CEO Beck Besecker will be on hand to talk about how Virtual and Augmented Reality are being combined with robust data collection to aid retailers and manufacturers. Not only does this ready-for-market tech empower customers with unparalleled visualization tools, but it provides retailers and manufacturers with an in depth and entirely new data set about how customers actually buy and configure projects with multiple components.

The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practice that helps define the ongoing evolution of consumer marketing and the overall shopping experience. 

Path to Purchase Expo

Sept. 20-22, 2016
Donald E. Stephens Convention Center
Rosemont (Chicago), IL

Virtual Reality, Big Data and Everything You Ever Wanted to Know About How Your Customers Shop – Beck Besecker, Marxent
Wednesday September 21, 2016
2:00 PM2:45 PM CT