The Simmons SIMulator app “enables users to ‘see’ inside Simmons mattresses” with Augmented Reality. Jeff Willard, executive vice president of marketing for Simmons says, “The in-store selling process remains—industry-wide—fairly low-tech. We’ve developed this technology package to help thread that dynamic storytelling through the in-store experience.”

Powered by Marxent’s 3D Cloud™ Virtual Reality Design Studio and Showroom, the Simmons SIMulator allows buyers to interact with the layers of the Simmons ComforPedic IQ and Beauty Rest Black. Read more >

Watch how the Simmons SIMulator works.