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CNBC’s Courtney Reagan reports the highlights of her interview with Macy’s CEO Jeff Gennette at the Shoptalk Conference, including the company’s big push into Virtual Reality for furniture retail. Jump to 1:30 in the video below for the Virtual Reality portion.

In addition to CNBC, Macy’s Shoptalk announcements have received widespread coverage throughout the media. Here’s a sampling:

The Verge: Macy’s is using VR instead of AR to sell furniture, by Chaim Gartenberg

Fortune: Macy’s Ramps Up Tech Push With Virtual Reality and Personalized Online Shopping, by Phil Wahba

VentureBeat: Macy’s will use VR to sell furniture in 50 stores by summer, by Jeremy Horwitz

USA Today: Macy’s will let shoppers use mobile app to skip the sales clerk, scan and pay for products, by Mike Snider

Engadget: Macy’s will use VR to let shoppers ‘see’ furniture in their homes, by Tim Seppala

Wall Street Journal: Can Retailers Keep Pace With Shoppers?, by Sarah Nassauer

Retail Dive: Macy’s CEO: Heritage won’t bring the company into the future, by Corrine Ruff

Marketing Daily: Macy’s Rolls Out Mobile Checkout; Adds AR, VR, by Sarah Mahoney

HomeWorld Business: Macy’s Rolls Out Mobile Pay, Furniture VR Initiative, by Greg Sleter