CNBC’s Courtney Reagan reports the highlights of her interview with Macy’s CEO Jeff Gennette at the Shoptalk Conference, including the company’s big push into Virtual Reality for furniture retail. Jump to 1:30 in the video below for the Virtual Reality portion.

In addition to CNBC, Macy’s Shoptalk announcements have received widespread coverage throughout the media. Here’s a sampling:

The Verge: Macy’s is using VR instead of AR to sell furniture, by Chaim Gartenberg

FortuneMacy’s Ramps Up Tech Push With Virtual Reality and Personalized Online Shopping, by Phil Wahba

VentureBeatMacy’s will use VR to sell furniture in 50 stores by summer, by Jeremy Horwitz

USA Today: Macy’s will let shoppers use mobile app to skip the sales clerk, scan and pay for products, by Mike Snider

EngadgetMacy’s will use VR to let shoppers ‘see’ furniture in their homes, by Tim Seppala

Wall Street JournalCan Retailers Keep Pace With Shoppers?, by Sarah Nassauer

Retail DiveMacy’s CEO: Heritage won’t bring the company into the future, by Corrine Ruff

Marketing DailyMacy’s Rolls Out Mobile Checkout; Adds AR, VR, by Sarah Mahoney

HomeWorld BusinessMacy’s Rolls Out Mobile Pay, Furniture VR Initiative, by Greg Sleter