Custom apps created by Marxent Labs of Beavercreek allow users to watch a hidden video on Heineken bottle labels, or to “see through” the models’ clothing in a Moosejaw apparel catalog when viewed through a smartphone or tablet.
“It is creating a kind of magical experience for consumers as they interact with brands,” said Barry Besecker, a Wright State University graduate and Tipp City native who co-founded Marxent in 2010 with his brother, Bret, aka “Beck.” Read More
