Today Marxent, the leader in 3D commerce and the top 3D visualization platform for furniture, kitchen cabinets, and decking announced the issuance of a notice of allowance from the United States Patent and Trademark office for their Design from Photo technology.
The patent-protected IP includes the ability to tap on a buyable product in an inspirational photo and add it to a 3D scene with other 3D products as a part of the customer buying journey for both e-commerce and in-store purchases. It also covers whole-room add-to-cart from a 3D scene. “While simple for shoppers to use, our Design from Photo feature solves a very big problem for retailers,” said Beck Besecker, Marxent’s CEO and Co-Founder. “Home improvement is a $500 billion category where just a fraction of sales is online.”
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