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As seen on VentureBeat, finSMEs and PitchBook.


Marxent Labs, LLC ‘s VisualCommerce®,  the Augmented Reality retail shopping platform that makes print catalogs shoppable on mobile devices has secured $800,000 from Stage 1 Ventures to bring VisualCommerce® out of beta.


VisualCommerce® makes print catalogs shoppable on mobile devices via image recognition technology, providing the first seamless print-to-ecommerce multichannel shopping experience. The VisualCommerce® platform integrates print catalogs with enterprise ecommerce platforms and features tap-to-buy shopping, product details and reviews, multiple product views, bonus content and social sharing. The VisualCommerce® product roadmap includes loyalty program integration and mobile checkout.


Retailers want more data about how consumers interact with print and consumers want print to be touchable and their multichannel shopping experience to be seamless. VisualCommerce® serves both of these needs.


“VisualCommerce® makes multichannel shopping easier and more fun for consumers while revealing fascinating new data sets about how print catalog shoppers engage,” said Beck Besecker, CEO of Marxent Labs. “Print and postage are huge cost centers for catalog retailers – and finally, print engagement is quantifiable.”


“In the very near future shoppers and readers will expect all print to be interactive,” said David Baum, Managing Partner at Stage 1 Ventures. “Marxent is very early to market and working with a great set of retail partners. Unlike others in the market, we believe they’re tackling the hard problems that will lead to true scale for Augmented Reality shopping.”


Marxent Labs has nabbed a total of $1.8 million to fund the VisualCommerce® platform. Also funded by Detroit Venture Partners, the company is now profitable.

About Stage 1 Ventures:
Stage 1 Ventures is an early stage venture capital firm that is seeking to build partnerships with great entrepreneurs that are flexible and who want to build meaningful companies. Visit Stage 1 Ventures for more information.

About VisualCommerce® and Marxent Labs, LLC:
VisualCommerce® is a software service from Marxent Labs LLC that leverages Augmented Reality and mobile image recognition to connect print catalogs with consumer mobile devices. VisualCommerce® enables catalog retailers to blend the seamless path to purchase and measurement of mobile commerce with the proven success of print. With VisualCommerce®, shoppers enjoy a print catalog browsing experience enhanced with product reviews, a favorites list and the ability to add items to their cart without entering product codes. Marxent Labs has offices in Dayton, Ohio and St. Petersburg, FL and is backed by Detroit Venture Partners and Stage 1 Ventures. To learn more, visit

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