Today Marxent, the leader in 3D commerce and the top 3D visualization platform for furniture and kitchens, announced a notice of allowance from the US Patent & Trademark Office for a key 3D commerce patent for Marxent® 3D Cloud.
The now patent-protected IP includes the placement and configuration of 3D objects and assemblies in 3D space for facilitating ecommerce and in-store purchases. It forms the basis for the Marxent® 3D Cloud-powered 3D Room Planner, the beloved 3D customer experience selected by leading furniture retailers and kitchen cabinet manufacturers including La-Z-Boy, Bob’s Discount Furniture, Macy’s, John Lewis & Partners, and American Woodmark.
“This patent is the culmination of years of effort dedicated to understanding the 3D design and purchase consideration process from the perspective of shoppers and retailers alike,” Besecker said. “For the first time, designing in 3D is so easy that a consumer with no catalog knowledge can design a whole kitchen or furniture layout and easily buy it online. This tech unlocks high consideration home categories such as furniture and DIY for ecommerce.”