Marxent has announced an update to its 3D Cloud™ platform that adds a breakthrough Markerless Augmented Reality solution that’s stable, scalable and extremely powerful. Marxent is the established leader in Augmented Reality (AR) and Virtual Reality (VR) for retailers and manufacturers, and the addition of Markerless AR to the VisualCommerce™ platform will allow retailers and manufacturers to offer mixed commerce shopping experiences that utilize photo-real AR technology made available from anywhere.
Per the press release:
“Marxent’s proprietary markerless AR technology allows users with single camera mobile devices to place a single 3D product into a real-world context without the use of a QR code or image marker. With markerless, AR is now more portable and more accessible to a broader base of users. Using the camera on a tablet or mobile device to orient the 3D object in real space, the selected object can be viewed at a distance or up close, and manipulated to fit in real-world environments.”