Today Marxent announced an expansion of their 3D retail data analytics division and the addition of a new data analytics leadership position. John Bastone, formerly of SAS, will lead the company’s expanded behavioral analytics practice in his role as Head of Product Management. Bastone has decades of experience as a product management and analytics executive and has worked with some of the world’s largest retail brands. At Marxent he will work to provide retailers with proactive insight into the buying process and provide visibility into new data sets that weren’t previously available.
“The explosion of e-commerce activity in furniture and home improvement has led to a surge in 3D attributed sales,” said Beck Besecker, Marxent’s CEO and Co-Founder. “The desire for data tied to consumer home improvement and furniture purchase behavior has never been stronger. After a record-breaking year with over $1B in 3D enabled sales, we’re generating vast amounts of data around how consumers plan purchases for the home.”