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DETROIT, Michigan — January 22, 2020 — Marxent today announced a content partnership with Detroit-based Regina Andrew. The first lighting manufacturer to syndicate products through the Marxent® 3D Cloud, Regina Andrew will provide 500 high-end lighting and decor product SKUs to retailers through the 3D Cloud content network.

The 3D Cloud content network is designed to reduce the cost of 3D content creation for retailers while expanding the number of 3D SKUs available to them. Retailers on the platform will be able to add Regina Andrew products to white-label applications such as the Marxent 3D Room Planner for ecommerce, 360 Product Spins for product detail pages, and Augmented Reality SDK.

Designed to level the playing field between traditional retailers and ecommerce giants like Wayfair and Amazon, the 3D Cloud content network gives retailers access to a collection of products provided by furniture and home decor manufacturers. This reduces overall 3D content costs for retailers while expanding the available 3D content library.

The syndication network is open to any manufacturer of home decor, furniture, appliances, or kitchen cabinets, that is able to provide content to spec or order 3D content from Marxent. That content is then made available to any retailer with a Marxent 3D Cloud subscription, with the 3D models automatically distributed to the retailer’s white-label 3D room planner or website. Manufacturers who participate are more likely to be included in 3D room planning sessions with customers.

“As a manufacturer, we want to support our retail and designer partners,” says James Andrew, CEO and Co-Founder of Regina Andrew. “We are always seeking powerful new ways to distribute our content. Marxent delivers cutting edge visualization solutions, their 3D Cloud content network simplifies asset sharing across multiple retailers and we are excited to be an early adopter.”

“It’s exciting to watch Regina Andrew innovating the relationship between manufacturers and their retail partners,” said Beck Besecker, Marxent CEO and Co-Founder. “They’re not afraid to lead, and we know their partners are going to love having easy access to Regina Andrew products in their own applications.”

Regina Andrew 3D content will be available to all new and existing Marxent 3D Cloud subscribers in Q1, following an initial rollout to Macy’s mobile Augmented Reality app and IRL 3D Room Planner application. For more information about accessing Regina Andrew content or the Marxent 3D Cloud content network for manufacturers, contact us to request a demo.

Read the original release on Business Wire.

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