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Detroit-based Marxent Labs is a magician’s workshop of visual trickery, where a team of developers will create a custom Augmented Reality app, usually for a brand, that bridges the gap between software and the real world.

The mass adoption of augmented reality technologies, said digital marketing director Sonia Meisenheimer in an email message, “isn’t as much about the technology itself as it is about solving a specific problem for a specific vertical — and then [it’s] about content, integration, workflow, and the other real challenges of doing business at the enterprise level.” Read More

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