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The IKEA Augmented Reality app has been all abuzz in the multichannel retail community.  Technabob gets it right. Augmented Reality catalog experiences started with the Moosejaw X-ray app, built by Marxent Labs.

This isn’t the first time a company has tried incorporating technology into catalogs. Remember how Moosejaw released an app with their catalog that let shoppers see through the models’ clothing?

Now IKEA is doing the same thing, minus the sexy models, replaced with lots of hard-to-assemble home furnishings.

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