Barry Besecker, Marxent CTO, talks about Augmented Reality and creative marketing at ARE2012, the Augmented Reality Event. Besecker was at ARE demoing the Moosejaw X-ray app. “[Moosejaw] came to us and said we’d like to fulfill every boy’s fantasy and put x-ray specs in our winter catalog,” Besecker said. “Either people are really excited or really upset when they realize that it doesn’t work on real people.”