Marxent Labs, the Detroit Venture Partners-backed startup developing augmented reality technology, has launched a new app with Ballard Designs that allows consumers to use their smartphones to transform print catalogs into an e-commerce shopping experience.

By using image recognition technology, the new app enables expanded product details and reviews, social sharing, and “tap-to-buy” shopping. The app, which is called Ballard+, works with Ballard Designs’ winter 2012 catalog. The collaboration with Ballard Designs is part of a larger deal that Marxent Labs has with Cornerstone Brands. Read More