Alumni Spotlight: Bret Besecker ’93 puts the smart in smartphone

Innovative risk-takers, entrepreneurs, and high achievers, like Bret Besecker ’93, think outside of the box to make the smartphone even smarter.

 

“Marxent Labs is a firm I started with my brother, Barry.  We invested ourselves and raised money through Detroit Venture Partners – a firm that focuses on early stage technology companies.  Marxent provides mobile apps with a specific focus on ‘augmented reality,’” stated Besecker.

 

Besecker shares, “Augmented reality leverages the camera on a smartphone, image recognition and 3D modeling/animation to enable us to project digital content into physical environments. We work with advertisers, publishers, retailers, and other businesses to create a digital experience on top of real environments.” Read more