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Marxent in the news talking about Virtual Reality, Augmented Reality and the future of retail

Augmented Reality App Lets You Wet Models’ Clothes

Mashable

After the success of last year’s digital X-ray experiment, which allowed users to see through the clothes of models in its catalog, outerwear retailer Moosejaw is out with another body-revealing augmented reality app.

The Sweaty & Wet App, available for iOS and Android devices, is best operated by two people. One needs to hold a copy of Moosejaw’s summer catalog which, when seen through the lens of the app, is transformed into a virtual water gun. Read More

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