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Marxent in the news talking about Virtual Reality, Augmented Reality and the future of retail

Builder Magazine: Toll Launches VR Design Tool 

Builder Magazine

Builder Magazine, a part of the Hanley Wood media group, is one of the leading sources of information for the residential, commercial design and construction industry. For the July 27, 2017 story, “Toll Launches VR Design Tool,” Builder explored Toll Brothers new Kitchen 360 experience, which is powered by Marxent’s VisualCommerce™ 3D Cloud platform.

“Toll Brothers announced today it has begun to pilot a new tool to allow home buyers to use virtual reality to envision design selections in their homes, and make changes that reflect their preferences. This first-of-its-kind VR application allows buyers to create their kitchens from the ground up using Toll Brothers’ diverse selection of options,” The story begins.

“To bring Kitchen 360’s photo-real 3D home composition and an immersive experience to home-buyers, Toll Brothers is partnering with Marxent, the leader in augmented reality and virtual reality technology for home builders, retailers, and manufacturers of building products.”

Read more of Builder’s story on Toll Brothers Kitchen 360.

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