Marxent in the news talking about Virtual Reality, Augmented Reality and the future of retail

CEPro: Lowe’s Innovation Labs Shows Future of Retail: Robots and Holograms

The [Lowe’s Home Improvement] Holoroom immersive-experience application was introduced to two Toronto-area stores last year to help customers design bathrooms (new product categories are coming). In the first trial, the app is implemented in a handheld tablet, with users able to select fixtures and finishes, and then pan and tilt the tablet to see how the room looks in every direction – up, down, left, right – all in realistic 3D renderings. Read more on

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