CNBC’s Courtney Reagan reports the highlights of her interview with Macy’s CEO Jeff Gennette at the Shoptalk Conference, including the company’s big push into Virtual Reality for furniture retail. Jump to 1:30 in the video below for the Virtual Reality portion.
In addition to CNBC, Macy’s Shoptalk announcements have received widespread coverage throughout the media. Here’s a sampling:
Retail Dive: Macy’s CEO: Heritage won’t bring the company into the future, by Corrine Ruff
HomeWorld Business: Macy’s Rolls Out Mobile Pay, Furniture VR Initiative, by Greg Sleter
Marxent How to use #AugmentedReality for your business, via @TechDayHQ: https://t.co/GPGHMic1Hr
Marxent #AugmentedReality will bring revenue boost for small businesses, data says: https://t.co/Mt9ungnvSl
Marxent Via @NextRealityNews, @Snapchat sells advertisers on #AugmentedReality with new e-commerce features: https://t.co/gEsCrQO7am