CNET: Will virtual reality make you buy more? Retailers are betting on it

“One of the companies that has already begun using VR in its stores is Lowe’s, whose VR technology was on display at this month’s CES 2016 tech show in Las Vegas. The home hardware retailer created a tablet app and website with the help of Marxent Labs, offering customers a grid to lay out their homes and build their dream kitchen or bathroom using products Lowe’s sells in its stores.

Once the room is complete, a shopper can put on a virtual-reality headset and see what the room would look like if standing in the middle. In front of the person could be a kitchen island, with a vase and flowers. Look to the left, there’s a sink. Look to the right, there’s a door.”

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